600. El Negocio de la Geopolítica en Redes sociales | 1x01 con Borja Zurrón de Memorias de Pez | Entrevistas de Notas de Marketing

from Notas de Marketing · host Iván Blanco

¿Es rentable hablar de guerra en YouTube? En este episodio de Notas de Marketing, Iván Blanco se sienta con Borja Zurrón (Memorias de Pez) para deconstruir el negocio detrás del canal de geopolítica más grande de habla hispana. Analizamos cómo transformó un blog de historia en una empresa con empleados, la verdad sobre los ingresos de un libro vs. un vídeo viral, y cómo la polarización política afecta al RPM. Si quieres saber cómo monetizar contenido educativo masivo, este episodio es tu masterclass.01:01 - Intro: De analista de datos a Youtuber.05:55 - Rebranding: Por qué "Memorias de Pez".10:20 - El sistema: De artesanal a digitalizar la historia.11:26 - Dinero: La evolución del RPM (2017 vs Hoy).13:15 - El "Gaza Effect": Cómo los conflictos disparan el canal.16:30 - Diversificación: Tiburón y La Pecera.22:15 - Equipo: Estructura de costes y delegación.29:40 - La Ruina: Por qué escribir libros no da dinero.30:40 - Desglose Real de Ingresos (Ads vs Sponsors).39:00 - ¿Es posible crecer en YouTube en 2025?.51:00 - Lidiar con el Hate y la polarización.

Episode metadata supplied by the publisher feed · Published Jan 16, 2026

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600. El Negocio de la Geopolítica en Redes sociales | 1x01 con Borja Zurrón de Memorias de Pez | Entrevistas de Notas de Marketing

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