#603 How To Glean Customer Insights That Drive Remarkable Marketing with Dr Christine Bailey

In today's episode we're joined by Dr Christine Bailey, Founder of Sophia Marketing and Author of 'Customer Insight Strategies: How To Understand Your Audience and Create Remarkable Marketing'.In this episode we discuss:Have the principles for gleaning customer insight changed over the last 20 years?What makes an insight insightful?The 5 sources of data you need for meaningful marketing analysisWhat's the #1 obstacle that prevents customer insight from being gleaned?Why monthly or quarterly marketing targets might actually prevent remarkable marketingWhy getting outside of your comfort zone is a critical component in gleaning meaningful customer insightsReferenced on this episode:Christine's book, Customer Insight Strategies: https://www.koganpage.com/product/customer-insight-strategies-9781789662504 & https://amzn.to/3umOoJtMarketing Technology Landscape Supergraphic: https://chiefmartec.com/2020/04/marketing-technology-landscape-2020-martech-5000/[Book] Thinking Fast and Slow by Daniel Kahneman https://amzn.to/3yG4H7L[Book] Play Bigger by Al Ramadan, Dave Peterson,Christopher Lochead and Kevin Maney: https://amzn.to/3wABlpnJolt by Richard Tyler: https://amzn.to/3voHyoo CONNECT WITH CHRISTINE / SOPHIA MARKETINGhttps://uk.linkedin.com/in/drchristinebaileyhttps://twitter.com/christinebaileyhttps://www.sophiamarketing.co.uk/CONNECT WITH SCOTT:[email protected]://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility For all show ideas, guest recommendations and feedback email [email protected] Hosted on Acast. See acast.com/privacy for more information.