603: How You Can Start and Grow a Local Podcast

Mark Bologna is the host of Beyond Bourbon Street, a local podcast about New Orleans. He actually talks regularly with Chris Hollifield from the I Am Salt Lake podcast, and they help each other to continue to grow in their podcasts. Today, we’ll hear: The best advice for someone starting a local podcast. The biggest struggle Mark has had on his podcasting journey. How to go about getting ads and sponsors for the podcast. And how you can grow a local podcast. Mark starts by telling you how he first started with podcasting.   Key Milestones of the Episode:  (01:20): Getting to know how our guest started his podcast  (04:02): Vital equipment for starting a podcast  (06:14): The best advice for someone starting a local podcast  (10:07): The biggest podcasting challenges our guest has had  (12:18): How can you grow a local podcast?  (16:08): Getting ads and sponsorship for a podcast (24:33): How do you know if you are ready to start a new podcast?   Key Quotes from the Episode: “Good doesn’t necessarily mean expensive.” “Any location in the country and the world is really interesting when you dig into it.” “People tend to compare numbers in ways that aren’t helpful.” “Don’t say my podcast is for everyone who wants to visit, say a city. That’s not a demographic.” “No matter what you think, you will learn by doing, and the feedback you’ll get as you build up listeners will help influence you.”   Resources Mentioned: I am Salt Lake Podcast Beyond Bourbon Street on Instagram Beyond Bourbon Street Podcast The Solopreneur Hour Podcast