605: Why 99% Of Ecommerce Content Fails (And What Actually Works) With Chris Shaffer

In this episode, I'm joined by Chris Shaffer, a long-time friend of the show. Chris is someone who always brings a fresh, no-fluff perspective on what's working right now and he's known for getting his hands dirty, testing strategies himself, and sharing insights from the trenches. Today, we're tackling a hard truth: 99 percent of ecommerce content fails to drive sales or even get noticed. Chris breaks down why most brands get content wrong, the mistakes that are costing them growth, and the exact strategies that are working in 2025.