608: 5 Skills of Innovators and Entrepreneurs | Bob Moesta

On our latest episode of the Conquer Local Podcast, George Leith chats with Bob Moesta, an innovator, entrepreneur, and co-creator of the Jobs to Be Done Theory to investigate consumers’ motivations and decision-making processes. The co-founder and president of the ReWired Group, Moesta helps leaders and companies repeatedly innovate and reliably predict and drive lasting success. He is the author of Learning to Build: 5 Skills of Innovators and Entrepreneurs, and co-author of Demand Side Sales 101 and Choosing College: How to Make Better Learning Decisions Throughout Your Life.An experienced product developer and engineer by training, Bob worked on and launched over 3,500 new products, services, and businesses across nearly every industry, including education, health care, defence, auto manufacturing, software, financial services, and construction. Bob is a guest lecturer at The Harvard Business School, MIT Sloan School of Entrepreneurship, and Northwestern University’s Kellogg School of Management. He holds degrees from Michigan State University and Harvard Business School. He has studied extensively at Boston University’s School of Management, MIT School of Engineering, and Stanford University’s d.school. Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.