#609 Lessons in Ueber-Branding with Branding Specialists, JP Kuehlwein & Wolfgang Schaefer

In this episode we're joined by Branding Specialists, JP Kuehlwein & Wolfgang Schaefer. JP and Wolfgang have been working together for over a decade, finding mutual fascination in what it takes to become an ueber brand. Their research and consulting work has also culminated in the release of two books on the topic, 'Rethinking Prestige: Secrets of the Ueber-Brands' (2015) and 'Brand Elevation: Lessons in Ueber Branding' (2020).In this episode we discuss:How JP and Wolfgang found their shared fascination in the study of ueber brandsWhat triggered the creation of their latest book, 'Brand Elevation: Lessons in Ueber Branding'JP and Wolfgang's definition of what makes an ueber brandWhy can some ueber brands afford to spend less on advertising?The difference between a profitable brand and an ueber brandAre luxury brands different to ueber brands?What can cause the death of an ueber brand? Referenced in this episode:JP and Wolfgang's first book, 'Rethinking Prestige: Secrets of the Ueber-Brands': https://amzn.to/3yFLVg3JP and Wolfgang's latest book, 'Brand Elevation: Lessons in Ueber Branding': https://amzn.to/2VaEFKrhttps://www.kingarthurbaking.com/https://www.patagonia.com/home/https://uk.louisvuitton.com/eng-gb/homepagehttps://www.freitag.ch/en CONNECT WITH JP Kuehlwein & Wolfgang Schaefer:https://ueberbrands.com/[email protected]@ueberbrands.comhttps://zwoelfconsulting.com/ CONNECT WITH SCOTT:[email protected]://www.linkedin.com/in/scottcolenuttFor guest enquiries or to talk to us about anything podcast related, email us at [email protected] Hosted on Acast. See acast.com/privacy for more information.