#61 - Let's Talk Marketing & Building Connections with Talor Boyd

Send us Fan MailTalor Boyd is a spirited North Texas mom of three and a devoted wife. Graduating with a degree in marketing in 2009's challenging recession, Talor swiftly elevated a longstanding pool business in San Angelo, Texas, to its maiden million-dollar year. However, a stint as a stay-at-home mom and subsequent personal challenges led her to reenter the workforce with diminished confidence, often at the mercy of employers who undervalued her.A turning point came when Talor birthed 'Talor’d Brands' in 2022, initially as a motherhood escapade, only to realize its vast potential. A pivotal moment in 2023 saw her transition from a Marketing Manager role at a commercial construction firm in Dallas/Fort Worth to an independent agency runner, after a bold proposal to her then-employer. This move, perceived by many as audacious, was Talor's springboard into full-fledged entrepreneurship.Today, Talor is not only raising her wonderful children but also aiding businesses in their growth journey. With a career spanning over a decade and countless trials overcome, Talor passionately believes she's just getting started.In today's episode: Talor's Marketing Origin Story: Dive into Talor's personal journey as she reveals how she transitioned into the marketing realm, sharing anecdotes and key milestones. Decoding Modern Marketing: Talor provides insights into today's most effective marketing strategies, discussing the ever-evolving landscape of digital marketing and its implications for businesses. The Networking Game: Tanya and Talor explore the significance of networking in the business world, emphasizing its impact on establishing brand presence and cultivating professional relationships. Are Events the Golden Ticket?: Discover the tangible and intangible returns from attending networking events as Talor reflects on her experiences and offers tips on maximizing event participation. The Feminine Edge in Marketing: Discussing the unique touch women bring to marketing, Tanya and Talor highlight the nuances and strengths women harness to make waves in the industry. Building Real Connections in a Digital Age: Talor shares her approach to fostering genuine relationships in the competitive business world, underscoring the balance between online outreach and authentic engagement. Navigating Marketing Missteps: Learn from the experts as Tanya and Talor discuss common marketing pitfalls, offering valuable insights and lessons they've amassed over their careers. Rapid Fire with Talor Boyd: A lighthearted segment where Tanya throws a series of quick questions to Talor, allowing listeners to get a glimpse of the guest beyond the professional persona. Concluding Thoughts: Wrapping up the episode, Tanya and Talor summarize the core insights and reiterate the symbiotic relationship between effective marketing and genuine connection-building. Stay Connected: Talor's contact details and social media handles, plus a quick preview of what's coming up next on the Ladies Kickin Ass Podcast.Links & Resources Mentioned:Talor'd Brands WebsiteGet a FREE Marketing Audit with Talor!Connect more with Tanya & Ladies Kickin Ass…Facebook        LinkedIn       YouTube      TikTok       Website    Insta Join: ⁠⁠BadAss Inner Circle