EPISODE · Nov 12, 2025 · 47 MIN
615: How Montana Knife Company Hit 8 Figures On Shopify Without Amazon
from The My Wife Quit Her Job Podcast With Steve Chou · host Steve Chou
How Montana Knife Company scaled to 8 figures on Shopify with US-made knives, a weekly drop model, and an obsessive email and SEO strategy. The post 615: How Montana Knife Company Hit 8 Figures On Shopify Without Amazon appeared first on MyWifeQuitHerJob.com.
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What this episode covers
In this episode, I chat with Brandon Harahoe, VP of Montana Knife Company, an 8-figure brand that’s proudly Made in the USA and built entirely on Shopify. If you’ve ever wondered whether it’s still possible to scale a massive ecommerce business without Amazon, Brandon’s story proves it can be done and done profitably. We dive into how his team built a loyal community around American craftsmanship, the marketing tactics that fueled their explosive growth, and what it really takes to win as a DTC brand today.
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615: How Montana Knife Company Hit 8 Figures On Shopify Without Amazon
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