EPISODE · Nov 24, 2025 · 50 MIN
616: The Black Friday Playbook We’re Using This Year
from The My Wife Quit Her Job Podcast With Steve Chou · host Steve Chou
Most ecommerce sellers panic during Black Friday because they copy whatever the big brands are doing, but that usually crushes margins instead of driving real profit. In this episode, Toni and I break down the exact playbook we’re running this year including the moves that matter and the ones we’re intentionally avoiding. If you want a BFCM strategy built for small teams and strong margins instead of flashy discounts, this is the episode for you. What You’ll Learn Strategies to maximize your Black Friday deals How to avoid sacrificing your margins How to not cheapen your brand over the holidays […] The post 616: The Black Friday Playbook We’re Using This Year appeared first on MyWifeQuitHerJob.com.
What this episode covers
Most ecommerce sellers panic during Black Friday because they copy whatever the big brands are doing, but that usually crushes margins instead of driving real profit. In this episode, Toni and I break down the exact playbook we’re running this year including the moves that matter and the ones we’re intentionally avoiding. If you want a BFCM strategy built for small teams and strong margins instead of flashy discounts, this is the episode for you.
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616: The Black Friday Playbook We’re Using This Year
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