616: The Black Friday Playbook We're Using This Year

Most ecommerce sellers panic during Black Friday because they copy whatever the big brands are doing, but that usually crushes margins instead of driving real profit. In this episode, Toni and I break down the exact playbook we're running this year including the moves that matter and the ones we're intentionally avoiding.  If you want a BFCM strategy built for small teams and strong margins instead of flashy discounts, this is the episode for you.