62. The Recession-Proof Business Strategy: How to Use a Bestselling Book to Generate Leads

After weathering the Great Recession, guest Rob Kosberg wrote a book that helped him launch a new business in the midst of economic turmoil. By founding Best Seller Publishing, Rob helps entrepreneurs write, launch, and profit from their own best-selling book. Today, he shares his experience in overcoming adversity and growing a successful business from the ground up and is ready to talk to you and host Katie Richardson about lead generation on this episode of What’s Working Now.3 Key TakeawaysHow Rob Kosberg's book helped him generate leads and grow his business during the last recession.It is so important to use your book as a lead generation tool. Focus on selling your business product, not on selling copies of your book. Rob provides several specific ways you can use your book for lead generation, including sending it to past and current clients.ResourcesPublish, Promote, Profit by Rob KosbergAtomic Habits by James ClearRob’s website: publishpromoteprofit.comAbout Rob KosbergRob is a Wall Street Journal and USA Today bestselling author, and the founder of Best Seller Publishing. Rob’s Publish. Promote. Profit.™ book and system have been used by tens of thousands of authors in dozens of countries. Simply put, Rob helps entrepreneurs become the go-to authority in their market by writing, launching and profiting with a best selling book.He has been featured on ABC, NBC, CBS, Fox, Forbes and Entrepreneur magazine as well as hundreds of other shows, podcasts, magazines and articles.