#621 Privacy-First Marketing Explained with Katrina Wong, VP of Product Demand and Lead Generation at Twilio Segment

In today's episode we're joined by Katrina Wong, VP of Product Demand and Lead Generation at Twilio Segment. In this episode, you'll learn:Differences between 1st, 2nd and 3rd party dataThe major privacy trends that are being deployed by major tech companies (Google, Apple, Facebook)How a privacy-first future impacts major tech firms, consumers and marketersCONNECT WITH KATRINA/TWILIO SEGMENT AHEAD:https://segment.com/ https://twitter.com/katchmesocial  CONNECT WITH SCOTT:[email protected]://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to [email protected] Hosted on Acast. See acast.com/privacy for more information.