#623 Why It's Time to Think Differently About Branding w/ Stan Bernard, President of Bernard Associates

In today's episode we're joined by Stan Bernard, President of Bernard Associates and author of the newly released book, 'Brand Don't Win: How Transcenders Change the Game', available 12th October 2021.In this episode, you'll learn: How businesses can learn from transcender sports teams and vice versaWhat has changed in marketing that means branding alone is no longer as effective as it once was?The paradigm shift of elected advocacy to selected advocacyThe important role that influencer marketing plays in Stan's transcender system vs traditionalist systems of marketingUnderstanding how to apply 'Campaign Agendas' to your business, inspired by political campaigningPeloton's success in creating a cult-like following of 'advengelicals'How Starbucks became and continue to be a transcender business without necessarily having the best coffeeThe role of Trump's 2016 'Make America Great Again' caps played in his campaign agenda Referenced on this episode:[Book] Brands Don't Win, by Stan Bernard: https://brandsdontwin.com/ & Amazon: https://amzn.to/3axlaQC CONNECT WITH STAN/BERNARD ASSOCIATES:https://brandsdontwin.com/ CONNECT WITH SCOTT:[email protected]://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to [email protected] Hosted on Acast. See acast.com/privacy for more information.