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626: 7 Lessons From Our Biggest Event Yet (BTS) episode artwork

Jul 6, 2026 36 min

626: 7 Lessons From Our Biggest Event Yet (BTS)

from My Business Playbook Hosted by Laura Higgins

JOIN THE WAITLIST FOR THE NEXT EVENT: https://ig.me/m/laurahiggins?ref=w56548930 (Send "WAITLIST" to join) BOOK A SCALE SESSION WITH MY TEAM: https://tools.laurahiggins.com/book-a-scale-session-survey After wrapping our biggest event yet, I'm sharing the seven biggest lessons I took away from an unforgettable two days with 120 clients in the room. What You'll Learn: Why AI is making in-person connection more valuable The emotional moment that proved free content builds trust long before someone becomes a client The event change that transformed the experience without adding more content What separates an unforgettable event from one people simply attend The behind-the-scenes systems that made this our biggest and best event without burning out the team Why the biggest win wasn't the event itself - it was building a business that no longer depends on me

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626: 7 Lessons From Our Biggest Event Yet (BTS)

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