PODCAST · business
My Business Playbook
by Laura Higgins
Looking for business inspo, game-changing strategies, and REAL insights to build your dream creative business? Welcome to My Business Playbook, the podcast where we take you behind the scenes so you can scale your business without losing your freedom or fun. Join your host, Laura Higgins, every week to unlock actionable advice, inspiring stories, and expert tips that will help you scale and succeed—on your terms.
Episodes
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640: 3 Hiring Mistakes I Made So You Don't Have To
Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale Every creative hits a ceiling. More clients you could take on, more money you could make, and zero capacity to do any of it. I've made all three of these hiring mistakes, from my bedroom agency in...
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639: How To Post Content When You're Scared Of Being Judged
Want to scale your creative business? Watch my free 20-minute scaling roadmap here: https://tools.laurahiggins.com/the-system Ever written a caption, stared at it for 20 minutes, then deleted the whole thing? I once cleaned out a junk drawer that did not need cleaning just to avoid filming a...
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638: BTS Moves I'm Making Right Now to Scale to 8 Figures
Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale Most scaling stories online skip straight to the champagne and the Stripe screenshot. This is the real behind the scenes of building an eight-figure business right now - what's working, what we've…
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637: 3 Changes To Hit A $42K Month With Just One Assistant
Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale Lee built a Shopify and email marketing business doing solid 20K months, but she was doing it all herself and ready to torch the whole thing. Then her husband lost his job the same day they moved into a...
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636: Scaling With Scissors: How Quitting Stuff Added $100k/mo To My Revenue
Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale I've spent the last year becoming a proud quitter, and it might be the best thing I've ever done for my business. In this episode I walk through everything I cut, why everyone told me I was crazy, and…
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635: The One Page Marketing Plan Every Small Business Needs with Allan Dib
Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale Allan Dib spent 10 years broke before he built the One Page Marketing Plan - now he's a bestselling author who's exited multiple businesses. In this episode we break down his simplest, most repeatable...
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634: How to Stop Waiting For Leads and Get Fully Booked: Feat. on Anatomy of a Brand
Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale This week's a little different - a conversation I had with Chris Cruz about the year my business tripled, then I hit a wall. We get into burnout, energy, and the mindset shift that changed how I generate...
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633: Watch Me Coach a Client: From $7k to $30k a Month
Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale Jess went from $7K to her first $30K month in 18 months - with no website, no funnel, and one boosted ad she's barely touched since day one. In this episode she breaks down exactly how, then we map out…
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632: My No Dickhead Policy: Dealing With Online Hate as a Business Owner
Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale A hater joined my free workshop and stuck around just to trash me in front of 280 people - and I had a choice to make in real time. In this episode I'm walking you through exactly what happened, what I...
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631: The Rules For Selling Without Desperation with Colin Boyd
Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale Ever feel like the second you start "selling," your voice changes and you turn into someone else? Colin Boyd - the guy behind One Presentation Away and mentor to thousands of coaches, creatives and…
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630: How I Built One Video That Sells For Me While I Sleep
Want to get coached by Laura? Book a Scale Session here:https://tools.laurahiggins.com/scale Leads are taking longer to say yes...this one asset is the fix. In this episode, I break down the exact six-part video structure I use to build trust fast so people show up to a call already sold. Check…
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629: Watch Me Coach a Brand Designer to Double Her Revenue
Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale Natalie Townsend inherited a 9-year-old business she'd never actually run when her business partner of six years resigned — taking every system, every client relationship, and every process with her.…
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628: The Exact 4-Part Formula Behind My Highest Converting Posts
Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale Download my Hot Take Generator here: https://ig.me/m/laurahiggins?ref=w57346594 (Send "HOT TAKE" for the Generator) You're posting. The reels are going out. The carousels are done. And the leads still...
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627: The Mindset Costing Australian Founders Millions (Nobody Talks About It)
Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale What if the biggest thing holding you back isn't your strategy, your confidence, or your skills - but the culture you've grown up in? In this episode, I share what repeated trips to America taught me…
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626: 7 Lessons From Our Biggest Event Yet (BTS)
JOIN THE WAITLIST FOR THE NEXT EVENT: https://ig.me/m/laurahiggins?ref=w56548930 (Send "WAITLIST" to join) BOOK A SCALE SESSION WITH MY TEAM: https://tools.laurahiggins.com/book-a-scale-session-survey After wrapping our biggest event yet, I'm sharing the seven biggest lessons I took away from an...
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625: How This Agency Owner 5x'd in One Year (Live Coaching Session)
Kai Raisbeck took his event content production agency from 30k to 150k months in a year — and in this episode you're getting a behind-the-scenes look at exactly how. What starts as an interview about his journey turns into a live coaching session on the niche question creatives avoid most. Fair...
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624: Selling in a Skeptical Market
Your buyers haven't changed their mind about buying - they've changed how much they trust you. In a market where people have been burned before, leads are coming in but conversion is off, and the creatives winning right now aren't the ones lowering their prices. They're the ones who've nailed…
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623: Active Recovery Is The Work
You've probably heard the burnout advice before: slow down, do less, take a break. But what if that's only half the story? I hit a level of burnout that genuinely scared me. In this episode, I'm sharing the biggest lesson I learned during that season and why recovery wasn't about stopping...
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622: How to Niche Down in 2026 and Finally Attract Your 10/10 Clients
Most creatives think niching down means limiting opportunities. The truth? A broad niche is often the reason you're attracting clients who haggle, question your expertise, and drain your energy. In this episode, I break down my three-level niching framework that helps creative business owners...
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621: You're Fully Booked. So Why Does It Feel Like This?
You're booked. The work is coming in. But somewhere along the way, success started feeling like a ceiling - and the only way out isn't to push harder. In this episode, Laura runs through the exact time and energy audit she uses in her own business to show you precisely where your capacity is…
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620: How To Use LinkedIn To Land Premium Clients Faster with Matt Lakajev
I've avoided LinkedIn for years. Forgotten passwords, deleted apps, the full thing. Then I sat down with Matt Lakajev...ranked #6 in the world for LinkedIn lead gen - and he convinced me in about 30 seconds. This episode is the exact playbook for using LinkedIn to land premium clients, whether...
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619: How Julia Went From Burnt Out Designer to Premium Brand Studio Owner
She made her first 10K month and felt the worst she'd ever felt. That's when Julia Meyer knew something had to change. In this episode, the founder of Fall Line Creative maps the exact shifts that took her from 15-hour days and undercharging to working a third of the time - and making more money...
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618: How To Hire Your First VA
You don’t hire a virtual assistant when you feel ready - you hire when staying stuck is no longer an option. If you’re drowning in admin, spinning your wheels, and secretly capping your own growth, this episode will show you exactly how to hire your first VA without overthinking it. What You'll...
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617: I Scaled My Agency and Lost My Creativity with Jay Argaet
Feel like your creativity has just… disappeared? Same. In this conversation with Jay Argaet, Creative Director and Owner of Avenir Creative House, we get honest about burnout, the pressure to be “efficient,” and why that might be the exact thing killing your best ideas. If you’ve been feeling...
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616: How I'd Scale a Photography Business to 30k/Month
If you want to hit $30K months as a photographer, this is the exact playbook I’d follow. No audience, no referrals, no team - just six smart decisions that actually move the needle. From niching down to building an offer that sells, filling your calendar, and scaling without burning out - this is...
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615: 3 No Cost Ways to Land Clients in 60 Minutes
You don’t need more followers, better branding, or a fancy funnel to land clients this week. You need to stop hiding and start making clear, direct invitations. In this episode, I’m breaking down 3 no-cost strategies that will get you clients fast - without feeling salesy or cringe. What you’ll...
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614: AI Won't Take Your Job (But This Will) with Joe Stolte
AI isn’t coming for your job - but your mindset might be holding you back. In this conversation with Joe Stolte, we break down how to actually use AI in your business without losing your edge, your creativity, or your value. Joe makes AI accessible and practical for small business owners - no...
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613: 11 Changes I'm Making Right Now to Scale to 8 Figures
I’m pulling back the curtain on what it actually takes to grow beyond seven figures - and it’s not what most people think. These are the real shifts I’ve made in my team, my time, and my marketing to create space for an 8-figure business. If you’re feeling maxed out, stuck in the weeds, or like...
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612: 30 Mins a Week Changed My Entire Business (Here's What I Do)
If your weeks feel chaotic, reactive, or all over the place - this is the reset you’ve been missing. I’m breaking down my exact 30-minute CEO Sunday ritual that gives you clarity, focus, and momentum before Monday even starts. This is how you stop spinning your wheels and start running your...
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611: How I’d Build a $30K/Month Web Design Business From Zero
If you’re worried about the cost of going for it, you should consider the cost of staying where you are. In this episode, I’m breaking down the five mindset shifts that helped me stop overthinking every investment and start building a business that actually grows. If you've been hesitating to...
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610: My Journey Through Burnout: An Honest & Vulnerable Share
Last year I hit burnout - the kind that knocks the wind out of you and forces you to rethink everything. My energy disappeared, my motivation tanked, and I had to figure out how to lead a growing business while barely functioning. In this episode I’m sharing what that season actually looked like...
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609: 5 Pricing Mistakes Costing You Dream Clients
If clients keep saying “too expensive,” this is going to sting - in the best way. The problem isn’t your price. It’s how you’re presenting it, framing it, and engineering it. In this episode, I’m breaking down the five pricing mistakes quietly costing you dream clients and showing you exactly how...
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608: The 5 Levels to a Million-Dollar Creative Business
Most creatives think scaling to $1M means more clients, more output, more hustle. It doesn’t. In this episode, I’m breaking down the exact five-level pathway I walk all my creative clients through to scale to seven figures - without losing their freedom, creativity, or sanity. This isn’t about...
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607: Your First Sales Hire: Exactly When, Who and How to Do It
If you’re drowning in sales calls but dreaming of scaling, this is your roadmap. In this episode, I sit down with sales team expert Luke to break down exactly how to hire, onboard and manage a sales team that actually converts - without losing the magic of your brand or your voice. If you've been...
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606: What Taylor Swift Gets About Business (That Creatives Don’t)
If you want to scale past $30K months, posting more on Instagram won’t cut it. You need to shift into a whole new identity - one that blends creativity and leadership. In this episode, I’m showing you how to step into your Creative CEO era (with a little inspo from Taylor Swift, of course). What...
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605: The Creative Director Behind Dan Martell: Sam Gaudet on Content, Leadership & Scale
What if the dream isn’t building your own thing - but building inside someone else’s? In this episode, I sit down with Sam Gaudet, Creative Director at Martell Media, to unpack how he went from editing snowboard videos in high school to leading a high-performance creative team for Dan Martell…
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604: REWIND: This SIMPLE Funnel Prints Cash
If your funnel isn’t designed intentionally, leads fall through the cracks. In this episode, I’m walking you through the exact steps to build a high-converting funnel that attracts, nurtures, and converts premium clients—on autopilot. We’ll cover three essential funnel types, the biggest mistakes...
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603: REWIND: The 3 Objections Blocking Your Sales (And What to Say)
Ever had a dream client say “I just need to think about it”... and then disappear into thin air? You’re not alone and you’re definitely not powerless. In this episode, I’m showing you exactly how to handle objections like a pro so you can stop getting ghosted and start closing sales with…
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602: REWIND: Time To Increase Your Prices? Start Here
If you’ve been holding off on raising your prices because you’re scared people will say no, unsubscribe, or disappear - this episode is your permission slip to stop playing small. I’m pulling back the curtain on our $74K launch and showing you how to raise your prices with clarity, confidence…
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601: REWIND: 5 Things I Had to Quit to Hit 7 Figures
In this episode, I’m pulling back the curtain on five specific things I had to stop doing to break past the 7-figure ceiling. These are the real mindset shifts, team decisions, and strategic pivots that helped me finally get out of my own way and grow - fast.You don’t scale by adding more. You...
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551: Why Doing Everything Yourself Is Killing Your Creative Business
You can’t scale your creative business if you’re the bottleneck for everything. In this episode, we get real about why doing it all yourself feels “safe” but is actually the thing keeping you stuck, exhausted, and capped. If hiring feels scary, messy, or overwhelming, this conversation will…
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550: Steal My End-Of-Year Reset Plan to Prep Your Biggest Year Yet
If you’re heading into the holidays tired, frazzled, or feeling like this year happened to you, this reset is non negotiable. I’m walking you through the exact three-permission ritual I use myself and with my clients to close the year strong, clear the mental clutter, and step into January with...
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549: The Storytelling Shift That Makes Your Content Impossible to Ignore
If your content feels invisible no matter how many times you post, this episode is the shift you’ve been missing. I sat down with JJ Peterson and we break down the storytelling mistakes that kill your engagement and shows you the exact way to make your audience see themselves in your message. If...
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548: How They Scaled: BTS with 4 Million Dollar Creative Business Owners
If you’ve ever wondered how to go from overwhelmed creative to confident CEO, this episode is a must-listen. Laura sits down with creative powerhouses Kate Lawrence, Matt Lakajev, Jay Wright, and Sophie Lea to unpack the real, raw journey of scaling a business without burning out. Expect…
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547: The 5 End-of-Year Moves That Put You Ahead In January
Most business owners wait until January to start planning - but by then, it’s too late. In this episode, I’m walking you through the 5 exact end-of-year moves I use to set myself - and my clients - up for massive growth in the new year. If you want to start 2026 strong, this is your game plan.…
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546: The 3 Blind Spots Killing Your Business Growth
If your business has hit a ceiling and you're craving that next level of growth, strategy alone won’t fix it. In this episode, I’m breaking down the 3 silent blindspots that are quietly sabotaging your momentum-and how to smash through them so you can finally scale with more freedom, income and...
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545: My 5-Minute Content Plan (Steal This!)
If you're posting consistently but not seeing clients come through the door, this one's for you. In this episode, I'm sharing my 5-minute content plan that helps you map out a full week of scroll-stopping, client-booking content - even when you feel stuck and creatively drained. You'll learn: Why...
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544: 3 Ways to Land Dream Clients Before Christmas (Without Spending a Cent)
Think no one buys in December? Think again. If you're assuming clients are tapped out or distracted before Christmas, you're leaving money on the table. In this quick win episode, I'm sharing three simple strategies to help you land dream clients before the holidays - and start the new year…
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543: Ask Me Anything: Starting Out, Side Hustles, and Scary Leaps
This one's personal. I’m answering your burning questions - from how I started on Instagram to whether everyone is actually cut out to run a business. I’m joined by my friend Rachel for a totally unscripted chat about the messy middle, the early days, and the moments that changed everything. If...
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542: How This Artist Turned Her Side Hustle into a Million Dollar Biz
What starts as a last-minute book cover turns into a million-dollar brand. In this episode, Georgia Norton Lodge of Georgia Draws a House shares how she went from side hustling in her bedroom to building a business that now runs without her. We’re talking viral moments, quitting the 9-5…
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ABOUT THIS SHOW
Looking for business inspo, game-changing strategies, and REAL insights to build your dream creative business? Welcome to My Business Playbook, the podcast where we take you behind the scenes so you can scale your business without losing your freedom or fun.
Join your host, Laura Higgins, every week to unlock actionable advice, inspiring stories, and expert tips that will help you scale and succeed—on your terms.
HOSTED BY
Laura Higgins
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Frequently Asked Questions
How many episodes does My Business Playbook have?
My Business Playbook currently has 298 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is My Business Playbook about?
Looking for business inspo, game-changing strategies, and REAL insights to build your dream creative business? Welcome to My Business Playbook, the podcast where we take you behind the scenes so you can scale your business without losing your freedom or fun. Join your host, Laura Higgins, every...
How often does My Business Playbook release new episodes?
My Business Playbook publishes regularly with 298 episodes available. Check the episode list for the typical release schedule.
Where can I listen to My Business Playbook?
You can listen to My Business Playbook on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts My Business Playbook?
My Business Playbook is created and hosted by Laura Higgins.
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