My Business Playbook

You don’t hire a virtual assistant when you feel ready - you hire when staying stuck is no longer an option. If you’re drowning in admin, spinning your wheels, and secretly capping your own growth, this episode will show you exactly how to hire your first VA without overthinking it. What You'll Learn: Why waiting until you’re “ready” is the fastest way to stall your growth The exact tasks you should offload first (hint - not what you think) How to design a VA role that actually frees up your time and energy The biggest hiring mistakes that create more stress, not less How to test, vet, and onboard a VA so they actually take ownership Website and referral code: Jess Whatman’s VA Agency - AgentSync Executive Assistants BruntWork (VA Agency) - Get Started With BruntWork - Referral - BruntWorkWork with Laura: ⁠⁠https://tools.laurahiggins.com/scale-session-2-1⁠

Feel like your creativity has just… disappeared? Same. In this conversation with Jay Argaet, Creative Director and Owner of Avenir Creative House, we get honest about burnout, the pressure to be “efficient,” and why that might be the exact thing killing your best ideas.If you’ve been feeling stuck, flat, or like everything you create sounds the same, this one will hit.What You'll Learn: The moment you stop creating like an artist and start playing it safe Why AI can’t replace taste, emotion, or real human connection What burnout actually does to your creativity (and how to come back from it) The shift from “what’s trending” to ideas that actually move people Why your best ideas won’t come from scrolling or Pinterest The truth about money vs meaning in creative work

If you want to hit $30K months as a photographer, this is the exact playbook I’d follow. No audience, no referrals, no team - just six smart decisions that actually move the needle.From niching down to building an offer that sells, filling your calendar, and scaling without burning out - this is what actually works.What You’ll Learn: Why trying to shoot everything is killing your income - and what to do instead The simple pricing tweak that makes clients want to spend more How to create “drop-style” launches that fill your calendar fast The easiest way to get high-quality referrals without feeling awkward Why your messy behind-the-scenes content is your biggest sales tool The one bottleneck stopping you from scaling - and how to fix it ASAP

You don’t need more followers, better branding, or a fancy funnel to land clients this week. You need to stop hiding and start making clear, direct invitations. In this episode, I’m breaking down 3 no-cost strategies that will get you clients fast - without feeling salesy or cringe.What you’ll learn: Why your fear of being “cringe” is actually costing you clients The “Shake the Tree” strategy that pulls ready-to-buy clients instantly How to get referrals without feeling awkward or pushy The simple upsell most creatives never make (and lose money because of it) How to turn past clients into your easiest, fastest sales

AI isn’t coming for your job - but your mindset might be holding you back. In this conversation with Joe Stolte, we break down how to actually use AI in your business without losing your edge, your creativity, or your value. Joe makes AI accessible and practical for small business owners - no tech-bro hype, just real frameworks you can actually use. If you’ve been overthinking AI or avoiding it altogether, this is the reframe you need.What You’ll Learn: Why AI isn’t replacing creatives - it’s amplifying the ones who adapt The real reason “AI feels like cheating” (and why that belief is costing you) How to think like a demand-side entrepreneur instead of trading time for money The 4-part framework to decide what to automate, keep, or ditch Why your taste, vision, and lived experience are your biggest unfair advantage The simple shift that lets you charge MORE - even if AI makes things faster

I’m pulling back the curtain on what it actually takes to grow beyond seven figures - and it’s not what most people think. These are the real shifts I’ve made in my team, my time, and my marketing to create space for an 8-figure business. If you’re feeling maxed out, stuck in the weeds, or like your current strategy won’t get you to the next level - this is your wake-up call. What You'll Learn:Why hiring “doers” is slowing your growth (and what to do instead) The identity shift required if you actually want to scale How I cleared my calendar without breaking the business The surprising marketing tweak that increased lead quality 10x The uncomfortable truth about doing less to grow moreWant to audit your time and free up your calendar?👉 Click here to watch: https://youtu.be/w7R8rBq7gx4

If your weeks feel chaotic, reactive, or all over the place - this is the reset you’ve been missing. I’m breaking down my exact 30-minute CEO Sunday ritual that gives you clarity, focus, and momentum before Monday even starts. This is how you stop spinning your wheels and start running your business like a CEO.What you’ll learn: The real reason you feel “busy” but not actually moving forward The 4 planning mistakes keeping you stuck in reactive mode Why your energy matters more than your to-do list How to choose your weekly “Big 3” (and stop overloading yourself) The exact weekly reset system you can steal and use this Sunday👉 Click on this link to download the free resources: https://tools.laurahiggins.com/sunday

If you’re worried about the cost of going for it, you should consider the cost of staying where you are. In this episode, I’m breaking down the five mindset shifts that helped me stop overthinking every investment and start building a business that actually grows.  If you've been hesitating to invest in coaching, team, tools, or yourself... this one is going to hit deep. What You'll Learn:Why trying to serve everyone is the fastest way to stay invisibleThe “VIP Day” model that creates fast cash without burnoutWhere your profit is secretly leaking (and how to fix it fast)How to position your work so clients see ROI - not just “pretty”The simple lead strategy that brings dream clients to youHow to create demand so clients chase you (not the other way around)

Last year I hit burnout - the kind that knocks the wind out of you and forces you to rethink everything. My energy disappeared, my motivation tanked, and I had to figure out how to lead a growing business while barely functioning.In this episode I’m sharing what that season actually looked like behind the scenes - the scary moments, the business decisions it forced, and the five lessons that completely changed how I run my company. What You'll Learn:The moment I realised this wasn’t “feeling tired” - it was full burnoutWhat it’s like running a business while crying before client callsThe surprising truth about burnout and why rest alone isn’t the answerThe ruthless energy decisions that changed how I run my companyThe business changes we made so the company no longer relies on me

If clients keep saying “too expensive,” this is going to sting - in the best way. The problem isn’t your price. It’s how you’re presenting it, framing it, and engineering it. In this episode, I’m breaking down the five pricing mistakes quietly costing you dream clients and showing you exactly how to fix them so you can charge more, sell with confidence, and stop discounting your brilliance. What You'll Learn:Why leading with price too early kills your conversionsThe framing shift that turns cost into investmentHow your tone and silence on sales calls changes everythingWhy charging hourly is capping your income - and what to do insteadThe psychology behind tiered pricing and how to engineer itThe bonus fix if your real problem is low-quality leads👉 Click here to get access to The Funnel Fix!

Most creatives think scaling to $1M means more clients, more output, more hustle. It doesn’t. In this episode, I’m breaking down the exact five-level pathway I walk all my creative clients through to scale to seven figures - without losing their freedom, creativity, or sanity. This isn’t about doing more. It’s about doing the right things in the right order. If your goal is a business that gives you financial freedom and your life back - this is for you.What You'll Learn:The 5 levels every creative business must move through to reach $1MWhy most creatives get stuck at level 1 (and how to break through fast)How to shift from selling time to building true leverage in your bizThe mindset + leadership upgrade that unlocks real growthWhy your pricing might be killing your profit - and how to fix itWhat true freedom actually looks like when you scale intentionally

If you’re drowning in sales calls but dreaming of scaling, this is your roadmap. In this episode, I sit down with sales team expert Luke to break down exactly how to hire, onboard and manage a sales team that actually converts - without losing the magic of your brand or your voice.If you've been thinking “I can’t hand off sales”… this episode will change your mind. What You'll Learn:The 3 signs it’s time to stop selling and hire helpWhy hiring a closer is not your first sales hireThe mindset shift that makes delegating sales feel exciting, not ickyWhere to find A-player salespeople who already love your brandHow to onboard like a pro and avoid sales disastersThe exact metrics your sales team must track to stay on target

If you want to scale past $30K months, posting more on Instagram won’t cut it. You need to shift into a whole new identity - one that blends creativity and leadership. In this episode, I’m showing you how to step into your Creative CEO era (with a little inspo from Taylor Swift, of course). What You'll Learn:Why creatives stay stuck at the same revenue (even when they’re crazy talented)The identity shift you must make if you want to scale sustainablyThe 6 principles every Creative CEO lives byThe real difference between discomfort vs misalignmentWhy being a CEO doesn’t mean becoming a corporate robotWhat Taylor Swift can teach you about boundaries, energy, and high standards

What if the dream isn’t building your own thing - but building inside someone else’s? In this episode, I sit down with Sam Gaudet, Creative Director at Martell Media, to unpack how he went from editing snowboard videos in high school to leading a high-performance creative team for Dan Martell - one of the biggest names in entrepreneurship. We talk content, leadership, team-building - and what it really takes to scale without being the face of the brand. What You'll Learn:Why working for someone else might be the smartest move for creativesHow to attract top talent (even if your brand isn’t “big”)What great content actually looks like - and why most people get it wrongThe leadership mindset shift that changed everything for SamHow to stop micromanaging and start building a team that thinks for youThe simple content framework Sam uses to grow on Instagram (with just his iPhone)

If your funnel isn’t designed intentionally, leads fall through the cracks.In this episode, I’m walking you through the exact steps to build a high-converting funnel that attracts, nurtures, and converts premium clients—on autopilot.We’ll cover three essential funnel types, the biggest mistakes to avoid, and how to optimize for more conversions (without making it complicated).In This Episode, You'll Learn:The real definition of a funnel (and why every business has one—whether they know it or not)The #1 mistake that’s making your leads disappear before they ever convertWhy one funnel, one goal is the golden rule of conversionThe 3 core funnels that bring in premium clients (and how to know which one you need)How to sell the next step, not the end game (this is where most people go wrong)Why simplicity wins—and how to avoid the overcomplication trapWhat key metrics to track so you can optimize (instead of guessing)

Ever had a dream client say “I just need to think about it”... and then disappear into thin air? You’re not alone and you’re definitely not powerless. In this episode, I’m showing you exactly how to handle objections like a pro so you can stop getting ghosted and start closing sales with confidence (and zero awkward vibes).What You'll learn:The 3 objection buckets that are blocking your salesWhat “I need to think about it” really means and how to respondMy go-to reframe questions that flip "maybe" into "yes"How to handle objections without feeling pushy, weird, or salesyWhat to say when they say “it’s not the right time” or “I can’t afford it”The one simple automation that pre-sells your offer BEFORE the call

If you’ve been holding off on raising your prices because you’re scared people will say no, unsubscribe, or disappear - this episode is your permission slip to stop playing small. I’m pulling back the curtain on our $74K launch and showing you how to raise your prices with clarity, confidence, and zero fluff. You’ll walk away knowing exactly how to position your next offer - and finally charge what you’re worth. What You'll Learn:The exact strategy behind our $74K price-rise launch (and why it was our easiest ever)Why your fear of “emailing too much” is costing you salesWhat I did instead of a webinar that still converted like crazyHow we doubled the price of our course and still sold outThe 6-step framework to raise your prices without freaking outWhy no one’s going to give you permission - and why that’s a good thingClick here to get the Swipe File Freebie and Video Freebie!

In this episode, I’m pulling back the curtain on five specific things I had to stop doing to break past the 7-figure ceiling. These are the real mindset shifts, team decisions, and strategic pivots that helped me finally get out of my own way and grow - fast.You don’t scale by adding more. You scale by letting go. What You'll Learn:The sneaky habit that was capping my monthly revenueThe one hire I made that you wouldn't expectThe mindset shift that made people take my business seriouslyHow I simplified my systems and unlocked major profitWhy content alone won’t cut it if you want to scaleThe exact question I asked to find the real constraint in my biz

You can’t scale your creative business if you’re the bottleneck for everything. In this episode, we get real about why doing it all yourself feels “safe” but is actually the thing keeping you stuck, exhausted, and capped.If hiring feels scary, messy, or overwhelming, this conversation will change how you see capacity, delegation, and growth. What You'll Learn:The sneaky reason creatives wait too long to hire - and why it backfiresWhy “it’s easier if I do it myself” is a growth killerHow to increase capacity without hiring full-time or blowing your budgetThe real cost of poor hires - and when it’s time to let someone goSimple ways to get out of the Death Valley and create breathing room fast

If you’re heading into the holidays tired, frazzled, or feeling like this year happened to you, this reset is non negotiable.  I’m walking you through the exact three-permission ritual I use myself and with my clients to close the year strong, clear the mental clutter, and step into January with actual confidence. If you want the new year to feel like a clean slate instead of a repeat of last year, this episode is your reboot.What You'll Learn:The permission you must give yourself first so your brain can actually believe bigger goalsThe honesty audit that exposes what’s quietly burning you out (and what needs to go)Why aligned decisions create an easier year than “try harder” goals ever willThe truth about starting fresh - and why most creatives never actually do itThe Stop-Keep-Start ritual I use every December to create my biggest yearsHow to walk into January feeling calm, clear, and fully in CEO modeGet my free end-of-year AI reset tool here: https://tools.laurahiggins.com/reset

If your content feels invisible no matter how many times you post, this episode is the shift you’ve been missing. I sat down with JJ Peterson and we break down the storytelling mistakes that kill your engagement and shows you the exact way to make your audience see themselves in your message. If you want your marketing to finally land, this is your wake-up call. What You'll Learn:The simple story mistake that instantly disconnects your audienceWhy talking about “your story” often repels buyers instead of attracting themThe narrative principle that makes people feel seen, understood, and ready to take actionHow to position yourself as the guide, not the hero, so your content actually convertsThe empathy plus authority combo that makes your message magneticWhy starting with the problem is the fastest way to hook attention online

If you’ve ever wondered how to go from overwhelmed creative to confident CEO, this episode is a must-listen. Laura sits down with creative powerhouses Kate Lawrence, Matt Lakajev, Jay Wright, and Sophie Lea to unpack the real, raw journey of scaling a business without burning out. Expect unfiltered stories, hard-won lessons, and a refreshing take on what actually moves the needle right now. What You'll Learn:The surprising content shift that’s helping creators stand out onlineWhy “perfect” content is killing your reach - and what to post insteadThe mindset that turns scrappy side-hustlers into creative CEOsReal talk: charging what you’re worth when you’re a creativeHow to show up confidently online (even if you’re terrified)The one belief shift that helped these founders finally scale

Most business owners wait until January to start planning - but by then, it’s too late. In this episode, I’m walking you through the 5 exact end-of-year moves I use to set myself - and my clients - up for massive growth in the new year. If you want to start 2026 strong, this is your game plan. What You'll Learn:Why starting in January puts you way behind (and what to do instead)The 10x mindset shift that changed my entire businessHow to structure your year around your actual lifeA simple calendar strategy that will boost your cash flowThe unpopular truth about burnout (and how to avoid it)What most creatives never give themselves permission to do - but should

If your business has hit a ceiling and you're craving that next level of growth, strategy alone won’t fix it. In this episode, I’m breaking down the 3 silent blindspots that are quietly sabotaging your momentum-and how to smash through them so you can finally scale with more freedom, income and ease.What You'll Learn:Why your time is your most expensive resource (and how to treat it like one)The two ways to buy back time-without dropping the ball on qualityThe real reason your lead gen, sales or systems aren’t working (spoiler: it’s not your talent)The identity upgrade you need to become a 7-figure creative CEOHow to know which of the 3 bottlenecks is holding you back right nowThe mindset trap keeping creatives stuck doing $10 tasks forever

If you're posting consistently but not seeing clients come through the door, this one's for you. In this episode, I'm sharing my 5-minute content plan that helps you map out a full week of scroll-stopping, client-booking content - even when you feel stuck and creatively drained. You'll learn:Why how-to content isn’t working anymore (and what to do instead)The 3 pillars you need to cut through the AI noiseMy exact strategy to map out a week of content in under 5 minutesWhat most creatives get totally wrong about contentHow to go from ghosting your audience to building real connectionThe swipe file that gives you 120 hook ideas (and how to get it)

Think no one buys in December? Think again. If you're assuming clients are tapped out or distracted before Christmas, you're leaving money on the table. In this quick win episode, I'm sharing three simple strategies to help you land dream clients before the holidays - and start the new year booked and confident. What You'll Learn:The big money mistake creatives make every DecemberWhy “everyone’s on holidays” is killing your salesThe one mindset shift that will unlock pre-Christmas bookingsHow to repackage your offer to make it irresistibleWhat to say to retainers who want to pause over the breakThree things you must do to start 2026 with momentumClick the link here: https://tools.laurahiggins.com/plan-3

This one's personal. I’m answering your burning questions - from how I started on Instagram to whether everyone is actually cut out to run a business. I’m joined by my friend Rachel for a totally unscripted chat about the messy middle, the early days, and the moments that changed everything. If you’ve ever wondered if you’re ready (or if you’re just wildly unqualified), you need this episode. What You'll Learn:The real story of how I got started on Instagram (cringe filters and all)Why your content might be falling flat - and how to fix it fastFeeling like a generalist? Here’s why that might be your superpowerThe moment I knew I had to quit my job - and who gave me the pushThe truth about readiness (and why it’s a terrible business strategy)Not everyone should run a business - and that’s not a bad thingReady to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/scale⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Watch my new training, THE SYSTEM: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/7⁠⁠⁠⁠⁠⁠⁠Download my free guide: THE 6 FIGURE CREATIVE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://laurahiggins.com/scale-yt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠IG: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://instagram.com/laurahiggins⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://youtube.com/@laurahigginsofficial⁠⁠

What starts as a last-minute book cover turns into a million-dollar brand. In this episode, Georgia Norton Lodge of Georgia Draws a House shares how she went from side hustling in her bedroom to building a business that now runs without her. We’re talking viral moments, quitting the 9-5, launching digital products - and what really unlocked her biggest growth yet. What You'll Learn:The unexpected tantrum that sparked a million-dollar businessHow Georgia knew it was time to quit her 9-5 for goodWhat she did when her drawing drops blew up overnightThe mindset shift that unlocked a $700K programWhy she only works 4 days a week and still scalesHer honest take on money, motherhood, and creative freedomReady to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/scale⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Watch my new training, THE SYSTEM: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/7⁠⁠⁠⁠⁠⁠Download my free guide: THE 6 FIGURE CREATIVE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://laurahiggins.com/scale-yt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠IG: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://instagram.com/laurahiggins⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://youtube.com/@laurahigginsofficial⁠⁠

If you’ve ever felt awkward, pushy, or just plain bad at sales, this episode is your breakthrough. I’m breaking down the exact formula that turned me from “I suck at selling” to running a multi-seven figure creative business with a sales team that converts like crazy. Get ready to sell with confidence, close with ease, and finally land those dream clients. What You'll Learn:The 3 parts of presence that instantly shift you from “pushy” to powerfulHow your self care routine directly impacts your ability to close salesWhy showing up with authority and confidence makes you magnetic to dream clientsThe danger of “nice girl energy” and how to replace it with empathy plus strengthThe exact process I use to frame, lead, and close sales calls without feeling ickyReady to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/scale⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Watch my new training, THE SYSTEM: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/7⁠⁠⁠⁠Download my free guide: THE 6 FIGURE CREATIVE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://laurahiggins.com/scale-yt⁠⁠⁠⁠⁠⁠⁠⁠⁠IG: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://instagram.com/laurahiggins⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://youtube.com/@laurahigginsofficial⁠

Every creative hits that moment when a client crosses the line - and avoiding it only makes things worse. In this episode, I’m giving you the exact 3 moves to handle misaligned clients without blowing up the relationship or burning bridges. If you’ve ever felt trapped, drained, or afraid to set boundaries, this is the episode you need. What You'll Learn:The #1 mistake creatives make when dealing with difficult clientsHow to spot early warning signs before a client becomes toxicThe 3 options you always have when a client crosses the lineWhy holding boundaries makes you look more professional, not lessScripts to reset expectations without damaging the relationshipReady to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/scale⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Watch my new training, THE SYSTEM: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/7⁠⁠⁠Download my free guide: THE 6 FIGURE CREATIVE: ⁠⁠⁠⁠⁠⁠⁠⁠https://laurahiggins.com/scale-yt⁠⁠⁠⁠⁠⁠⁠⁠IG: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://instagram.com/laurahiggins⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://youtube.com/@laurahigginsofficial⁠

This episode is raw and totally off the cuff - but it might be the most important one yet. I’m sharing a weird (and honestly infuriating) experience I had recently that made me rethink how I show up as a woman in business. If you've ever felt like you have to choose between being kind or being powerful - this one’s for you.What You'll Learn:The awkward AF comment a man made to me before trying to book meWhy women still have to fight for respect in rooms men walk into with easeThe quiet pressure to be hot, humble, and likeable – all at onceWhy being “nice” might be the worst business strategy for womenThe superpower combo that makes female leaders unbeatableThe ONE skill women need to practice more in real-time conversationsReady to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/scale⁠⁠⁠⁠⁠⁠⁠⁠⁠ Watch my new training, THE SYSTEM: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/7⁠⁠Download my free guide: THE 6 FIGURE CREATIVE: ⁠⁠⁠⁠⁠⁠⁠https://laurahiggins.com/scale-yt⁠⁠⁠⁠⁠⁠⁠IG: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://instagram.com/laurahiggins⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://youtube.com/@laurahigginsofficial⁠

Thinking of launching a new offer because you feel stuck or stretched thin? Before you throw a grenade into your business, listen to this.I’m walking you through the real reason you're feeling the pressure - and exactly what to do instead.  What You'll Learn:Why “just adding a new offer” might blow up your businessThe hidden cost of change no one talks aboutThe mindset vs. math approach to scaling your revenueHow to buy back your time and stop being the Chief Everything OfficerWhat to do when you’re stuck between client demand and creative burnoutWhy sequence matters more than speed (and what to prioritise next)Ready to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/scale⁠⁠⁠⁠⁠⁠⁠⁠ Watch my new training, THE SYSTEM: ⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/7⁠Download my free guide: THE 6 FIGURE CREATIVE: ⁠⁠⁠⁠⁠⁠https://laurahiggins.com/scale-yt⁠⁠⁠⁠⁠⁠IG: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://instagram.com/laurahiggins⁠⁠⁠⁠⁠⁠⁠⁠⁠ Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://youtube.com/@laurahigginsofficial⁠

You're probably sitting on an extra $10K right now - and no, you don’t need to launch something new, blow up your schedule, or pour money into ads. These 5 simple strategies help you bring in serious revenue using what’s already in your business. What You'll Learn:The dead-simple pricing move that instantly increases your marginsA recurring offer you can pitch today to past clientsWhy “VIP days” are a goldmine (and how to price them right)The referral-building move that pays dividendsThe upsell strategy that turns one-time buyers into repeat revenueWatch my new training, THE SYSTEM: ⁠⁠⁠⁠⁠https://tools.laurahiggins.com/7Download my free guide: THE 6 FIGURE CREATIVE: ⁠⁠⁠⁠⁠https://laurahiggins.com/scale-yt⁠⁠⁠⁠⁠IG: ⁠⁠⁠⁠⁠⁠⁠⁠https://instagram.com/laurahiggins⁠⁠⁠⁠⁠⁠⁠⁠ Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠https://youtube.com/@laurahigginsofficial⁠

Tired of the feast and famine mode in your creative business? In this episode, I’m showing you exactly how to escape the revenue rollercoaster for good. If you’ve ever felt stuck at the 10–20K months mark, constantly hustling but never truly scaling, this is your wake-up call. I’ll walk you through five key shifts that will finally help you scale sustainably and consistently. What You'll Learn:The sneaky cycle that keeps creatives stuck and scramblingWhy selling when you’re fully booked is the smartest moveThe easiest way to raise your prices without the stressHow to spot and fix capacity limits before they stall your growthThe lead-gen system that delivers daily dream clients on autopilotThe mindset shift that turns you from freelancer to CEOFree Workshop Alert!Feeling stuck on the revenue rollercoaster? Join me for The Revenue Rollercoaster Reset - a free live session where I’ll show you how to win back your time and land more clients with less stress.📅 Thursday, 18 Sept | 🕖 7pm Sydney | 💸 Free🎟️ Save your spot hereReady to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/scale⁠⁠⁠⁠⁠⁠⁠ Watch my new training, THE SYSTEM: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/7⁠⁠Download my free guide: THE 6 FIGURE CREATIVE: ⁠⁠⁠⁠https://laurahiggins.com/scale-yt⁠⁠⁠⁠IG: ⁠⁠⁠⁠⁠⁠⁠https://instagram.com/laurahiggins⁠⁠⁠⁠⁠⁠⁠ Youtube: ⁠⁠⁠⁠⁠⁠⁠https://youtube.com/@laurahigginsofficial⁠

"If you're worried about the cost of going for it, you should the cost of staying where you are"  In this episode, I’m breaking down the five mindset shifts that helped me stop overthinking every investment and start building a business that actually grows. If you've been hesitating to invest in coaching, team, tools, or yourself... this one is going to hit deep. What You'll Learn:Why “waiting until you're ready” is the fastest way to stay stuckThe identity shift that the most successful entrepreneurs understandHow a terrifying $1,500/month commitment changed everythingThe difference between cost and investment What I learned when I made a “bad investment”Why delaying that next hire or course is costing you more than you thinkReady to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/scale⁠⁠⁠⁠⁠⁠⁠⁠ Watch my new training, THE SYSTEM: ⁠⁠⁠⁠⁠https://tools.laurahiggins.com/7 Download my free guide: THE 6 FIGURE CREATIVE: ⁠⁠⁠⁠⁠https://laurahiggins.com/scale-yt⁠⁠⁠⁠⁠IG: ⁠⁠⁠⁠⁠⁠⁠⁠https://instagram.com/laurahiggins⁠⁠⁠⁠⁠⁠⁠⁠ Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠https://youtube.com/@laurahigginsofficial⁠

I’m walking you through a simple but powerful time + energy audit that shows you exactly what to stop doing, what to fix, and what to double down on. Because scaling isn’t just about strategy - it’s about how you spend your time. If you feel like there’s never enough time - but you’re constantly exhausted and your to-do list never ends - this episode is for you.  What You'll Learn:Why your calendar is the real bottleneck holding back your growthThe 4-quadrant framework to help you audit like a CEOHow to spot what’s draining your energy (and not moving the needle)What to shift when you’re busy all day but still not growingHow to move from reactive task-doing to intentional CEO decision-makingReady to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/scale⁠⁠⁠⁠⁠⁠ Watch my new training, THE SYSTEM: ⁠⁠⁠https://laurahiggins.com/system-yt⁠⁠⁠Download my free guide: THE 6 FIGURE CREATIVE: ⁠⁠⁠https://laurahiggins.com/scale-yt⁠⁠⁠IG: ⁠⁠⁠⁠⁠⁠https://instagram.com/laurahiggins⁠⁠⁠⁠⁠⁠ Youtube: ⁠⁠⁠⁠⁠⁠https://youtube.com/@laurahigginsofficial⁠

From stretched-too-thin to scaling with strategy - photographer and educator Laura Coleman is doing it all from Barcelona with three kids in tow. In this behind-the-scenes coaching session, we walk through her funnel, her pricing, her mindset, and the exact steps she needs to grow her program to $60K months without burning out. If you’re scaling a creative business? You’ll feel very seen. What's Inside:The exact funnel strategy I recommend her to scale to $60K monthsWhy doubling your prices isn’t as risky as you thinkHow to create demand without a sales callThe truth about hiring help (before you're “ready”)The price anchoring hack that will blow your mindThe simple lead magnet funnel that can grow on autopilotReady to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠⁠⁠⁠https://tools.laurahiggins.com/scale⁠⁠⁠⁠⁠ Watch my new training, THE SYSTEM: ⁠⁠https://laurahiggins.com/system-yt⁠⁠Download my free guide: THE 6 FIGURE CREATIVE: ⁠⁠https://laurahiggins.com/scale-yt⁠⁠IG: ⁠⁠⁠⁠⁠https://instagram.com/laurahiggins⁠⁠⁠⁠⁠ Youtube: ⁠⁠⁠⁠⁠https://youtube.com/@laurahigginsofficial⁠

You will hit a ceiling. Maybe more than one. But that doesn’t mean you’re doing it wrong - it means it’s time to level up. In this episode, I’m walking you through the exact phases I hit on the journey to $1M+ years and what it really takes to bust through the most painful plateaus in business. What You'll Learn:The 3 revenue ceilings no one tells you about (and why they feel so personal)How I broke past $10K, $30K, and $100K months – and what almost broke meWhy DIYing everything is killing your growthThe 3 options every founder faces when they hit the ceiling5 power questions to help you get unstuck fastReady to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠⁠⁠https://tools.laurahiggins.com/scale⁠⁠⁠⁠ Watch my new training, THE SYSTEM: ⁠https://laurahiggins.com/system-yt⁠Download my free guide: THE 6 FIGURE CREATIVE: ⁠https://laurahiggins.com/scale-yt⁠IG: ⁠⁠⁠⁠https://instagram.com/laurahiggins⁠⁠⁠⁠ Youtube: ⁠⁠⁠⁠https://youtube.com/@laurahigginsofficial⁠

If you’re showing up on social media and still not seeing sales roll in - this one’s for you. I break down the 5 reasons your content isn’t converting and giving you the exact framework I use to turn posts into paying clients. No need to go viral or have a big audience. Just powerful, strategic content that actually converts. What You'll Learn:My exact “Conversion Content” framework Why "how-to" posts are tanking your conversionsHow to use DMs strategically to sell without being pushyThe 4 things every high-converting post must includeHow to make social media work for you when it starts to feel toxicReady to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠⁠https://tools.laurahiggins.com/scale⁠⁠⁠ Watch my new training, THE SYSTEM: https://laurahiggins.com/system-ytDownload my free guide: THE 6 FIGURE CREATIVE: https://laurahiggins.com/scale-ytIG: ⁠⁠⁠https://instagram.com/laurahiggins⁠⁠⁠ Youtube: ⁠⁠⁠https://youtube.com/@laurahigginsofficial⁠

You’re allowed to change your mind. In this raw behind-the-scenes episode, I shared why I shut down a six-figure offer - even though it was working and what happened next. If you’ve been feeling stretched thin, stuck in “pretty good,” or scared to let go… this one will hit home.What You'll Learn:The uncomfortable truth about why a good offer can still feel offThe emotional (and identity-crushing) decision to shut down a 6-figure mastermindHow simplifying created more growth, not lessWhy you’ll never regret trusting your gut - even when the numbers say “keep going”Why “If it isn’t a heck yes, it’s a no” became the standardWhat happened immediately after I let it go (spoiler: it doubled)Ready to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠⁠https://tools.laurahiggins.com/scale⁠⁠⁠ Watch my new training, THE SYSTEM: https://laurahiggins.com/system-ytDownload my free guide: THE 6 FIGURE CREATIVE: https://laurahiggins.com/scale-ytIG: ⁠⁠⁠https://instagram.com/laurahiggins⁠⁠⁠ Youtube: ⁠⁠⁠https://youtube.com/@laurahigginsofficial⁠

If you’ve been “niching down” the old way, it’s probably not working anymore. In this episode, I’m showing you a bold, new, and modern niching method - one that actually gets you to attract clients (and get hired). You’ll learn how to stand out in a crowded, AI-saturated market and become the go-to creative in your space.What you'll learn:Why the old way of niching is keeping you invisibleThe 3-levels of the modern niche method that actually gets more attentionHow to make your audience feel seen and connect deeply with your offersThe real reason people choose YOU (hint: it’s not just your skills)How to build a niche that helps you compete with AIThe missing piece that makes you a category of oneReady to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠⁠https://tools.laurahiggins.com/scale⁠⁠⁠ Watch my new training, THE SYSTEM: https://laurahiggins.com/system-ytDownload my free guide: THE 6 FIGURE CREATIVE: https://laurahiggins.com/scale-ytIG: ⁠⁠⁠https://instagram.com/laurahiggins⁠⁠⁠ Youtube: ⁠⁠⁠https://youtube.com/@laurahigginsofficial⁠

Every creative hits this wall. The project starts out dreamy... and slowly spirals into chaos. Scope creep sneaks in, boundaries blur, and suddenly you're overworked, underpaid, and quietly raging. In this episode, I walk you through the exact client onboarding system I teach inside Next Level Club to eliminate scope creep for good so you can do your best work without getting walked all over.  What You'll Learn:The mistake that led to my worst client (and how to avoid it)Why boundaries matter more than brandingThe 3-part onboarding framework that keeps your projects on trackWhat to say before scope creep startsMy exact Hype Girl email (yes, you can steal it)How to turn dream clients into forever clientsReady to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠⁠https://tools.laurahiggins.com/scale⁠⁠⁠ IG: ⁠⁠⁠https://instagram.com/laurahiggins⁠⁠⁠ Youtube: ⁠⁠⁠https://youtube.com/@laurahigginsofficial⁠

Most creators are ghosting their email list without even realizing it. You do all this work to get someone to opt in and then? Crickets. In this episode, I walk you through the exact 6-email welcome sequence I teach my clients to turn new subscribers into paying clients (without sounding like a robot or a salesy creep). Plus, I’ll even give you my swipe file so you can steal the emails!   What You'll Learn:The #1 mistake creatives make after someone opts inWhy your freebie isn’t enough (and what to do right after)The 6-email sequence that builds connection and convertsHow to avoid the dreaded spam folder (hint: it’s not about design)Exactly what to send once the welcome sequence endsThe simple rhythm to follow so you never ghost your list againReady to scale your creative business? Book a FREE Scale Session with my team: ⁠https://tools.laurahiggins.com/scale⁠ IG: ⁠https://instagram.com/laurahiggins⁠ Youtube: ⁠https://youtube.com/@laurahigginsofficialSteal this swipe file!

If Instagram disappeared tomorrow, would your business survive?  In this episode, I'm breaking down the real reason your email list is stuck at zero and the 3-phase strategy to build a list that actually makes you money. I’ll show you exactly how to craft a lead magnet that stops the scroll, gets the opt-in, and turns subscribers into clients.  What You'll Learn:Why your list isn’t growing (and the overlooked fix)The “painkiller vs vitamin” mistake killing your conversionsThe 3 lead magnet formats that work like magicHow to use the FATE method to make your opt-in irresistibleThe zero-cost step that instantly books more sales callsThe fastest way to build trust, momentum, and confidence with your dream clientsReady to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠https://tools.laurahiggins.com/scale⁠⁠ IG: ⁠⁠https://instagram.com/laurahiggins⁠⁠ Youtube: ⁠⁠https://youtube.com/@laurahigginsofficial⁠

From maternity leave hobby to full-blown online movement - Luka McCabe shares the real behind-the-scenes of growing Boob to Food, building a team, and navigating life, motherhood, and business all at once. What's Inside:The moment she knew Boob to Food was more than “just an Instagram account”The marriage dynamics behind running a fast-growing businessWhat she won’t do for social media success - even if it costs her growthHow she’s building a brand that works for her life, not the other way aroundWriting TWO best-selling books while navigating mum lifeReal talk on money, holidays, and “how can you afford that?”Ready to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠https://tools.laurahiggins.com/scale⁠⁠ IG: ⁠⁠https://instagram.com/laurahiggins⁠⁠ Youtube: ⁠⁠https://youtube.com/@laurahigginsofficial⁠

Hitting seven figures wasn’t the finish line... it was the beginning of a whole new game.  In this episode, I’m pulling back the curtain on the 5 shifts I had to make to actually sustain and scale past $1M. What You'll Learn:Why becoming a real leader (not just a doer) was a game changerThe sneaky way duct-taped systems stall your growthThe metrics that actually matter once you're past $1MHow I stopped being the glue and empowered my teamThe big shifts needed to build a lean, powerful teamReady to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠https://tools.laurahiggins.com/scale⁠⁠ IG: ⁠⁠https://instagram.com/laurahiggins⁠⁠ Youtube: ⁠⁠https://youtube.com/@laurahigginsofficial⁠

You don’t scale by adding more. You scale by letting go. In this episode, I’m pulling back the curtain on five specific things I had to stop doing to break past the 7-figure ceiling. These are the real mindset shifts, team decisions, and strategic pivots that helped me finally get out of my own way and grow - fast.  What You'll Learn:The sneaky habit that was capping my monthly revenueThe one hire I made that you wouldn't expectThe mindset shift that made people take my business seriouslyHow I simplified my systems and unlocked major profitWhy content alone won’t cut it if you want to scaleThe exact question I asked to find the real constraint in my bizReady to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠https://tools.laurahiggins.com/scale⁠⁠ IG: ⁠⁠https://instagram.com/laurahiggins⁠⁠ Youtube: ⁠⁠https://youtube.com/@laurahigginsofficial⁠

Feeling like AI is moving faster than you can keep up? You’re not alone - but burying your head in the sand isn’t the move. In this no-fluff conversation with AI expert Adrian Smith, we unpack the anxiety, the opportunity, and how creative business owners can actually win with AI - without losing their magic.  What You'll Learn:Why “AI anxiety” is real and what to do with itThe brutal truth about creatives who refuse to adaptA simple mindset shift that will change how you see AI foreverThe exact AI tools and prompts that will save you hoursWhat “agentic AI” is and why it matters for your business right nowThe key difference between automation and connection (and how to have both) Ready to scale your creative business? Book a FREE Scale Session with my team: https://tools.laurahiggins.com/scaleIG: https://instagram.com/laurahigginsYoutube: https://youtube.com/@laurahigginsofficial

This episode is my story, from scared-of-selling creative to running a million dollar business, and the mindset shifts that made it happen. Interviewed by Ben Handler on his show “Tomorrow’s Minds”  What You'll Learn:Why creatives fear selling and how to finally get over itWhat I had to unlearn to move from $10K to 6 figure monthsThe exact shifts I made at each level in my businessThe hiring belief that held me back (and probably has you stuck too) Ready to scale your creative business? Book a FREE Scale Session with my team: https://tools.laurahiggins.com/scale IG: https://instagram.com/laurahiggins Youtube: https://youtube.com/@laurahigginsofficialTomorrow's Minds by Ben Handler: Spotify

If your content isn’t landing, your sales feel hard, or your offers are falling flat-this is why. Most creatives think they know their audience… until it’s time to write or sell. In this episode, you’ll learn how to use ChatGPT to define your dream client clearly-so your content connects, converts, and actually makes you money.  What You'll Learn:The biggest reason your content sounds generic (and how to fix it fast)The exact ChatGPT prompts to define your dream clientHow to stop writing like a robot and start sounding like youWhat to say if you have no clue who you're actually talking toA smarter way to build your client profile-without a dusty Google Doc