#626 The Do’s and Absolute Don’ts of Building a Business on Amazon w/ Carolyn Lowe, CEO & Co-Founder of ROI Swift

In this episode we're joined by ROI Swift CEO & Co-Founder, Carolyn Lowe. Carolyn recently released the book, 'Business Growth Do's and Absolute Don'ts: Applied Wisdom from My Work with Dell, Costco, Amazon, and Multiple Start-ups'. We take the key themes from the book and apply them to growing Amazon based businesses.In this episode, you'll learn:The pros and cons for agency marketers in helping emerging brands to growIf it's possible to build a brand on Amazon?The marketing features of Amazon that you can't get anywhere elseCarolyn's tips for enhancing product listing pagesThe importance of creating product videos for AmazonHow to avoid being suspended for review manipulationHow Amazon's 'Subscribe & Save' subscriptions impact your customer retentionReferenced on this episode:https://sku.is/https://www.techstars.com/https://www.capitalfactory.com/Carolyn's book, 'Business Growth Do's and Absolute Don'ts' on Amazon UK: https://amzn.to/2ZUKmyR and Amazon US: https://amzn.to/2Yc1NdrCONNECT WITH CAROLYN:https://roiswift.com/CONNECT WITH SCOTT:[email protected]://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityIf you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to [email protected] Hosted on Acast. See acast.com/privacy for more information.