#63 | Ele transformou um blog em uma corretora bilionária

from Market Makers · host Market Makers

CUIDE DA SUA PELE E BARBA COM A Dr. JONES (15% OFF COM O CUPOM MMAKERS15): https://drjones.vc/mmakersJuliano Custodio começou com um pequeno blog e construiu um dos maiores escritórios de investimentos do Brasil, que inclusive foi pivô de uma das transações mais emblemáticas dessa indústria, ao trocar a XP pelo arquirrival BTG Pactual em 2020. Na época, a EQI tinha R$ 9bi sob gestão mas uma bela parte desse dinheiro ficou na casa antiga; hoje, a empresa tem R$ 24 bilhões sob custódia, além de uma gestora de R$ 4bi e outras várias verticais de negócios.A trajetória de Custodio é impressionante, mas o pré-EQI torna ela ainda mais inspiradora: gaúcho de Porto Alegre, Custódio veio parar no mercado financeiro a convite de Marcelo Maisonnave (um dos fundadores da XP) e, após um evento de marketing digital em Santa Catarina, decidiu criar um blog de finanças usando técnicas de SEO. Nasceu o “Eu Quero Investir”, primeiro nome da EQI.O resto é história — e muito aprendizado prático. Escute agora o episódio #63 e descubra como Custodio transformou um blog em uma corretora bilionária.Apresentação: Thiago Salomão (@_salomoney), Renato Santiago (@renatosantiago)Convidado: Juliano Custodio, socio fundador e CEO da EQI InvestimentosEdição: Bianca BarsottiAnuncie no Market Makers: https://sl.mmakers.com.br/mmk03t-conectar/Become a supporter of this podcast: https://www.spreaker.com/podcast/market-makers--5613725/support.

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#63 | Ele transformou um blog em uma corretora bilionária

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