63. From Start Up to Scale Up: Building Credibility & Authority On-the-Go [Interview With Justin Falk]

Maybe you have an idea for a new product, want to get into a new industry or want to do a 180 career change but then, you doubts creep in. How would anyone take you seriously without having had any experience. Who would buy into your vague solution without having any proven success stories to show? If any of that sounds familiar, then you'll love this episode because we're joined by someone who tapped into the 'on-the-go' credibility approach which I explained in Episode 62. Justin Falk is the founder and MD of TalentVine, a RecTech solution that connects recruiters and hiring managers. I've known Justin since day dot of his journey when TalentVine was pretty much just an idea and I remember it as it was yesterday when he came and visited for a chat to introduce the concept. He was very upfront where he was in his journey and didn't sugar coat anything. Now, 7 and a bit years later, he's turned this idea into a thriving business that I backed by investors, and continues to grow as it meets the demand of transparency for service solutions. No doubt, you'll get a lot out of this interview so make sure to take notes how Justin approached building his trust and credibility, especially in the early stages building when he didn't have social proof, successful case studies or even an actual ready-to-use product. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com