#63 - How to Build a Personal Brand as a Photographer, Step by Step (2026)

Last time I told you why personal branding matters more than ever. Today I'll show you how to actually approach that, as a photographer, in 2026. I take you through my own path: starting a podcast as long form content, showing myself on my website, writing an about page (without AI, please), and figuring out what truly sets me apart from other photographers. I talk about a photographer I coach one-on-one who has the gift of putting people at ease, and about another who is a storyteller and suppressed that for a long time. I explain why I believe there are too many photographers who don't position themselves, and why a personal brand doesn't need to appeal to everyone to work. And I announce my strategy day: normally 1,500 euros, this week still at 799 euros, with code strategie.What you'll learn in this episodeWhy long form content, like a podcast or a blog, is the best first step to build your personal brand, and why Insta stories are the opposite of thatWhy an about page on your website builds so much trust with a client, and why you write it yourself instead of letting AI generate itHow to discover what makes you unique, in your image choices, your editing, your client contact, or a gift like putting people at easeWhy photographers who don't know what sets them apart will never reach the right clients, no matter how good their photos areWhy Kaat believes there are too many photographers, and why that's exactly why a personal brand matters so muchHow, like Stefan Vanfleteren and Rinus Van de Velde, you build an entire universe around your work instead of just a webshop, an exhibition or a bookWhy a personal brand doesn't need to appeal to everyone, and why that's exactly the pointstrategy dayThis week I'm putting my strategy day in the window, just once: a full day, one-on-one, in Antwerp or Amsterdam, lunch included. You choose the themes we dig into together, from personal branding to your portfolio, your website or your book project. Normally 1,500 euros, through Sunday midnight on September 6th at 799 euros (more than 700 euros off) with code strategie. Link here. partner of the episodeCameranuAlongside creativity, photographers simply need the right tools, whether that's a new lens or a camera you can rely on during a client shoot. The specialists at Camera Nu think along with you and give honest advice. Head over to cameranu.be and use code DDK10 for 10% off your next purchase.