63 - How To Do Attribution The RIGHT Way

Attribution seems to be a very hot topic right now. But do you know what it really is and, more importantly, how to do it the right way?This week we have our measurement and analytics expert, Alison Rouse, back to talk all things attribution. We're diving into where things might be going wrong for you (hint: using attribution to prove your pipeline contribution to the C-suite is NOT the way to go about it). We also are going over how to fix these common misconceptions so you don't start "hating" attribution for the wrong reasons.So listen in to this week's episode and join the attribution conversation!