63. Maria Paulsson Rönnbäck - Astrid Wild

NYTT AVSNITT! Några som gick vinnande ur den beteendeförändring som pandemin förde med sig är tveklöst outdoor-branschen, den har fullkomligt exploderat de senaste åren. Siffror från Market visar på en tillväxt om 30% från föregående år. Men med framgång växer även konkurrensen. Så hur sticker man ut i en allt hårdare konkurrens? Går det att bygga ett starkt varumärke med små medel eller krävs det alltid mycket kapital OCH hur ska man gå tillväga rent praktiskt? I veckans avsnitt har vi bjudit in en av två grundare bakom outdoor-succén Astrid Wild, Maria Paulsson Rönnbäck, som såg en stagnerad marknad och ett snävt designuttryck. Istället för att fundera på varför det inte gick att hitta bekväma OCH snygga outdoorkläder till kvinnor tog hon och medgrundaren Jemina Pomell, tillfället i akt och täppte igen hålet i marknaden med sin nytänkande design. Idag får ni följa med på Astrid Wilds resa, från en idé på ett papper till 7 miljoner i omsättning på bara några år. Önskar du komma i kontakt med Retailpodden? Maila gärna: [email protected]

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