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#63 Peter Mecklenfeld - Hoe realiseer je 100.000+ e-book downloads? episode artwork

EPISODE · Jul 12, 2023 · 1H

#63 Peter Mecklenfeld - Hoe realiseer je 100.000+ e-book downloads?

from Jerrel Arkes Podcast - B2B Marketing · host Jerrel Arkes

In deze aflevering van de Inbound4Cast praat ik met Peter Mecklenfeld over hoe hij zijn bedrijf heeft opgebouwd op basis van inbound marketing en content marketing. We bespreken onder andere…Leads kopen versus zelf genererenStarten met lead generatieHet bouwen van een kennisbank met 1000+ artikelenHoe converteer je marketing leads naar klanten? Starten met het aanbieden van e-booksHoe het veranderen van 1 woordje een bizarre impact op conversie kan hebbenWat doe je als je mailbox ineens helemaal vol zit met leads? Werkt lead generatie nog steeds? Starten met content marketingGeen aannames maar alles testenEerst een audience bouwen en dan zoeken naar verdienmodellenHoe vind je nieuwe verdienmodellen als je marketing machine goed draait? Het geheim van goede upsellingMet welke kanalen is Peter wel en niet succesvolUser generated content en case studiesHet geheim van succesvolle lead generatie

What this episode covers

In deze aflevering van de Inbound4Cast praat ik met Peter Mecklenfeld over hoe hij zijn bedrijf heeft opgebouwd op basis van inbound marketing en content marketing. We bespreken onder andere…Leads kopen versus zelf genererenStarten met lead generatieHet bouwen van een kennisbank met 1000+ artikelenHoe converteer je marketing leads naar klanten? Starten met het aanbieden van e-booksHoe het veranderen van 1 woordje een bizarre impact op conversie kan hebbenWat doe je als je mailbox ineens helemaal vol zit met leads? Werkt lead generatie nog steeds? Starten met content marketingGeen aannames maar alles testenEerst een audience bouwen en dan zoeken naar verdienmodellenHoe vind je nieuwe verdienmodellen als je marketing machine goed draait? Het geheim van goede upsellingMet welke kanalen is Peter wel en niet succesvolUser generated content en case studiesHet geheim van succesvolle lead generatie

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This episode is 1 hour and 0 minutes long.

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This episode was published on July 12, 2023.

What is this episode about?

In deze aflevering van de Inbound4Cast praat ik met Peter Mecklenfeld over hoe hij zijn bedrijf heeft opgebouwd op basis van inbound marketing en content marketing. We bespreken onder andere…Leads kopen versus zelf genererenStarten met lead...

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