63: Why Going Viral is a Trash Content Strategy

What if I told you that going viral might actually hurt your brand more than it helps? If you've ever chased virality only to feel stuck afterward, this episode is for you. Today, we're breaking down why going viral isn’t always the best strategy for content creators—and what you should focus on instead to build a loyal, engaged audience that actually wants what you have to offer.What You’ll Learn in This Episode:✅ The hidden downsides of going viral as a content creator✅ Why viral followers aren’t always your ideal audience✅ The impact of virality on engagement and content strategy✅ When going viral actually makes sense (hint: physical products vs. digital products)✅ How to build a sustainable, engaged community instead of chasing trendsKey Takeaways:Virality brings in everyone and their aunt—not just your target audience.A surge in followers doesn’t always mean long-term engagement or sales.There’s no blueprint for what happens after you go viral.Building a loyal community matters more than chasing fleeting attention.Resources & Mentions:🎙️ Listen to my episode on what happens after you go viral- Ep 37Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5Say hi on InstagramJoin Us 👉 The Travel Creator Business Plan Community!The only business-building community designed specifically for travel creators.  You’ll get:  ✔ monthly business systems  ✔ coworking + Q&A calls  ✔ a private community of creators building real businesses  ✔ guidance to help you move from “content machine” to “CEO energy”Sign Up HERE