EPISODE · Apr 1, 2026 · 42 MIN
632: The $7 Billion App Nobody’s Talking About (But You’re Already Addicted To)
from The My Wife Quit Her Job Podcast With Steve Chou · host Steve Chou
Micro drama apps hit $7B in China by charging viewers 10-50 cents per 3-minute episode. Here is how the model works and how ecommerce and info sellers can copy it. The post 632: The $7 Billion App Nobody’s Talking About (But You’re Already Addicted To) appeared first on MyWifeQuitHerJob.com.
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What this episode covers
In this episode, Toni and I dive into the $7 billion micro drama industry that's already taken over China and is quietly making its way into American TikTok feeds. We break down the sneaky micropayment business model that gets viewers spending $30 to $40 without even realizing it, and why the same psychology works just as well for selling ecom products as it does for cheesy kung fu movies.
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632: The $7 Billion App Nobody’s Talking About (But You’re Already Addicted To)
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