632: The $7 Billion App Nobody's Talking About (But You're Already Addicted To)

In this episode, Toni and I dive into the $7 billion micro drama industry that's already taken over China and is quietly making its way into American TikTok feeds. We break down the sneaky micropayment business model that gets viewers spending $30 to $40 without even realizing it, and why the same psychology works just as well for selling ecom products as it does for cheesy kung fu movies.