EPISODE · Apr 7, 2026 · 47 MIN
633: A Simple Meta Ads Change That Will 10x Your Returns With Scott Cunningham
from The My Wife Quit Her Job Podcast With Steve Chou · host Steve Chou
Scott Cunningham's Meta ads clients hit best-ever performance by running long-form story ads based on Eugene Schwartz's 1966 desire framework. Here is the exact five-part master story to copy. The post 633: A Simple Meta Ads Change That Will 10x Your Returns With Scott Cunningham appeared first on MyWifeQuitHerJob.com.
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What this episode covers
In this episode Scott Cunningham and I dive into something that honestly changed everything for me when it comes to Meta ads and getting a real return on ad spend. Scott is the creator of the Storyselling Formula and the moment I came across his work I knew I had to bring him on to break it down properly. It's a simple change, and I know that sounds like a big claim, but I've seen it work across so many different campaigns and niches that I had to make a whole episode about it. Enjoy!
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633: A Simple Meta Ads Change That Will 10x Your Returns With Scott Cunningham
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