64. Building the Pendleton Whisky Brand with Tia Bledsoe

On today’s episode, I am so excited to have Tia Bledsoe joining us. Tia is the Brand Heritage Director for Pendleton Whisky and she’s watched the company grow from so many different facets and she loves how the brand stays true to the heritage and traditions it’s upheld. Tia explains that great brands aren’t just about a great product, they’re also about the people and history behind them. Pendleton Whisky is known for storytelling and Tia shares different stories about her growing inside the brand and how they’ve impacted her life. You’ll hear what motivates Tia in her role, what advice she’d give her younger self and others, and why she feels so blessed in her life. Tia Bledsoe has 20 years’ experience leading marketing efforts focused on the successful Pendleton Whisky brand. She’s worn many hats over the years supporting Pendleton and has fine-tuned the management of sponsorships, events and promotions which have been instrumental in the growth of Pendleton Whisky. In her current role as Brand Heritage Director, she strives to ensure the brand stays true to its roots and honors true Western traditions. She is based in Portland, Oregon and enjoys spending time with her daughter and son-in-law when she is not on the road promoting Pendleton. Resources & Links:Pendleton WhiskyOf The West ConsultingJoin The Directory Of The WestGet our FREE resource for Writing a Strong Job DescriptionGet our FREE resource for Making the Most of Your InternshipEmail us at [email protected] the Of The West Email ListList your jobs on Of The West Connect with Jessie:Follow on Instagram @ofthewest.co and @mrsjjarvFollow on Facebook @jobsofthewestCheck out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Mentioned in this episode:Raising a champion takes more than feed. It’s work, time, and passion. Purina Equine Feed