EPISODE · Jul 22, 2025 · 6 MIN
64. Emails That Sell (Email Series #6)
from Branding Your Business · host Praise Santos McKenna
In Episode 6 of the Branding Your Business podcast, we’re talking about something that makes most of us squirm: sales. But what if selling didn’t have to feel sleazy? In this episode, Praise shares four approachable, story‑driven strategies to help you sell through email without being salesy—using Flodesk. We’re reframing sales as service, leaning into storytelling, softening our CTAs, and segmenting smartly. If you want to connect more deeply with your audience and turn subscribers into clients without the ick, this one’s for you.Listen to the Roz Miller-Choice Episode about storytelling here.Listen to past Email Series episodes:Episode 1: Why Every Brand Needs an Email ListEpisode 2: How to Get Your First 100 SubscribersEpisode 3: Build Your Email SequenceEpisode 4: Design on Brand Emails People Want to OpenEpisode 5: Keeping Your Email List EngagedView the transcript from this episode HERE.Check out comeplum.com/flodesk to receive 50% off your Flodesk subscription + more resources!Connect with Praise:@comeplum@brandingyourbusinesspodcast
What this episode covers
In Episode 6 of the Branding Your Business podcast, we’re talking about something that makes most of us squirm: sales. But what if selling didn’t have to feel sleazy? In this episode, Praise shares four approachable, story‑driven strategies to help you sell through email without being salesy—using Flodesk. We’re reframing sales as service, leaning into storytelling, softening our CTAs, and segmenting smartly. If you want to connect more deeply with your audience and turn subscribers into clients without the ick, this one’s for you.Listen to the Roz Miller-Choice Episode about storytelling here.Listen to past Email Series episodes:Episode 1: Why Every Brand Needs an Email ListEpisode 2: How to Get Your First 100 SubscribersEpisode 3: Build Your Email SequenceEpisode 4: Design on Brand Emails People Want to OpenEpisode 5: Keeping Your Email List EngagedView the transcript from this episode HERE.Check out comeplum.com/flodesk to receive 50% off your Flodesk subscription + more resources!Connect with Praise:@comeplum@brandingyourbusinesspodcast
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64. Emails That Sell (Email Series #6)
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