64: How To Strategically Choose Your Coaching Niche

.In my last episode I listed off 10 Ways To Be More Strategic In Your Coaching Business as an overview to my next 10 episodes. Find the full transcript for this episode at prosperouscoach.com/64.In this episode I’m focusing on the FIRST way to be strategic in your coaching business. In other words, strategizing this step is what you do before you do anything else — website, offers, social media marketing.What is this #1 way to be more strategic? Choose a viable coaching niche, of course.This episode and the other 9 to follow are all part of my Coaching Business Checkup series. I will have a free downloadable Coaching Business Checkup for you at the end of this series, so stay tuned!One Decision That Rules Them AllMBAs and business experts agree that if you niche your business in a strategic way from the get go you’ll dramatically increase your ability to succeed and sustain success.And that’s truer than ever in this information age where there are more entrepreneurs and companies flooding the Internet with marketing messages every day.You can’t attract clients if you can’t attract attention.And attracting attention is mostly about standing out in some way. Standing out in your niche – what you do for whom is the easiest way to stand out.If you want your message to get through to people who could become your clients, then you want to speak to a very specific group of people about what they care about most.Strange isn’t it?The more specific and focused your message is on a unique target audience and the big acute problem they face, the easier it is to engage people and build relationships of trust. And then enroll them.You know, coaching niches are my super power.I decided to strategically focus on this big problem for coaches 17 years ago because all around me I saw that coaches were utterly confused, frustrated, and in many cases, paralyzed by the niche decision. For many it’s what had them give up for good on their business.So for coaches the agonizing question — WHAT IS MY NICHE? — is the most acute big problem they have. And it’s related to attracting enough clients who will invest. That’s the other acute problem coaches face. And I know that once that niche piece is settled it opens up ease in all the steps that follow – messaging, offers, marketing – it all becomes a more graceful and intuitive process once you know your niche.It was a smart strategy then for me to focus in on coaches — my target audience — and on the topic that’s most painful for them. I could pull in my background knowledge in marketing and my experience writing coach training curriculum and training new coaches. It’s a good fit.I wanted to tell you how I came to my niche to illustrate the strategy behind it. It’s not rocket science but it was a thoughtful process. And that’s what strategy is.If you’re stuck and struggling with your coaching niche, let me help you over this wall.Let’s have a Strategy Session. It will focus you in and give you direction for everything else you create in your coaching business. It will help you stand out the crowd and build your brand & reputation.I’ll send you some exercises to start then we’ll spend 90 minutes brainstorming on the call. I’d love to work with you. Sign up for your Strategy Session at prosperouscoach.com/strategy.