#64 - LYLE & SCOTT: Chris Somerton (Head of Golf)

Send a textWe made it to Episode 64 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friend Chris Somerton, the Head of Golf at LYLE & SCOTT.Founded in 1874, Lyle & Scott has a history steeped in craftsmanship and innovation. Over the past 147 years the company has grown to be an established menswear brand, famous for creating edited, versatile collections with a quality that can be trusted.In the mid-1950’s, it became a disruptive force in golf apparel, changing the game forever with its innovative patterns and prints worn by champions such as Jack Nicklaus, Greg Norman, Tony Jacklin and Lee Westwood. Lyle and Scott’s premium and accessible men’s golf-fashion pieces include its heritage knitwear along with more innovative, sustainable, and organic materials in sophisticated, modern aesthetics informed by decades of design and a passion to make golf more exciting, inclusive, and accessible to everyone.Based in the UK, with proud Scottish roots, the Brand has successfully flown the flag as far afield as Japan and Australia, with the iconic Golden Eagle now very much front and center on the world stage.Support the show