#64 Study of cultural audiences in West Sweden with Andrew McIntyre part 2 of 2 (LIVE 2018-10-17)

We recently saw a fascinating presentation from international audience experts Morris Hargreaves McIntyre (MHM) at the conference Publiken i focus?, August 23 in Gothenburg. Director Andrew McIntyre shared insight from Audience Atlas Sweden, which is the most comprehensive study of Swedish audiences ever conducted, which gives Sweden its own Culture Segments system. MHM are running a follow up presentation looking specifically at cultural audiences in West Sweden. Andrew will explore the size and profile of the market for dozens of art forms and will share practical tips for deepening audience engagement. Andrew McIntyre’s presentation at the conference Audience in Focus? can be viewed at: www.repub.se Andrew McIntyre, Director, MHM Sound engineer: David Zackrisson Produced by Kulturakademin in collaboration with Stora Teatern and Kultur i Väst/RePublik.