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64. 影响力｜隐形说服，如何让人无法拒绝你？ episode artwork

EPISODE · Sep 7, 2025 · 1H 55M

64. 影响力｜隐形说服，如何让人无法拒绝你？

from Girls无界

本期内容：我们这期内容分享的是社会心理学经典著作《影响力》。这本书被誉为“说服与营销的圣经”，主要总结了六大核心心理学原理：互惠、承诺与一致性、社会认同、喜好、权威与稀缺。本期我们主要聚焦前四个部分，并结合日常生活和营销案例，探讨这些心理机制如何影响我们的判断与选择。本期时间线供您参考：00:42 介绍主题：《影响力》——说服与营销的圣经。01:32 六大心理学原理概览；02:09 作者介绍：罗伯特·西奥迪尼；02:47 个人阅读经历与第一印象；03:33 作者动机：为什么人容易被说服；05:05 前言核心：七大原则与动机模型；05:55 三种动机场景与原则匹配；第一章 影响力的武器06:21 文明与自动化反应；06:55 “因为”效应：理由的力量；07:30 火鸡实验与人类自动顺从；08:01 表达结构与逻辑的影响；08:46 图书馆复印机实验；09:55...去小宇宙查看完整单集简介在小宇宙查看该单集文稿

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64. 影响力｜隐形说服，如何让人无法拒绝你？

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Frequently Asked Questions

How long is this episode of Girls无界?

This episode is 1 hour and 55 minutes long.

When was this Girls无界 episode published?

This episode was published on September 7, 2025.

What is this episode about?

本期内容：我们这期内容分享的是社会心理学经典著作《影响力》。这本书被誉为“说服与营销的圣经”，主要总结了六大核心心理学原理：互惠、承诺与一致性、社会认同、喜好、权威与稀缺。本期我们主要聚焦前四个部分，并结合日常生活和营销案例，探讨这些心理机制如何影响我们的判断与选择。本期时间线供您参考：00:42 介绍主题：《影响力》——说服与营销的圣经。01:32 六大心理学原理概览；02:09 作者介绍：罗伯特·西奥迪尼；02:47 个人阅读经历与第一印象；03:33...

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