640: I Just Spoke at Shopify HQ. Here’s What’s Actually Working in Ecommerce Right Now

from The My Wife Quit Her Job Podcast With Steve Chou · host Steve Chou

Live from Shopify HQ, here's what's actually working in ecommerce right now: unpolished UGC, brand story, differentiated products, and FAQ pages built for AI search. The post 640: I Just Spoke at Shopify HQ. Here’s What’s Actually Working in Ecommerce Right Now appeared first on MyWifeQuitHerJob.com.

Episode metadata supplied by the publisher feed · Published May 28, 2026

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What this episode covers

In this episode, I'm recording live from Shopify HQ in New York City after attending the Merchant Mastery event with my co-host Toni. We cover a wide range of topics including why unpolished UGC content is outperforming produced ads, how to build a brand story that ties all your marketing together, and why generic products are slowly dying. Enjoy!

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640: I Just Spoke at Shopify HQ. Here’s What’s Actually Working in Ecommerce Right Now

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This episode is 40 minutes long.

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This episode was published on May 28, 2026.

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