EPISODE · May 28, 2026 · 40 MIN
640: I Just Spoke at Shopify HQ. Here's What's Actually Working in Ecommerce Right Now
from The My Wife Quit Her Job Podcast: Start A Business Online, Quit Your Job, And Spend More Time With Your Loved Ones - My Wife Quit Her Job · host Steve Chou: Ecommerce Expert | Entrepreneur | Blogger | Online Store Owner | Marketer
Welcome back to the podcast, the show where I cover all of the latest strategies and current events related to ecommerce and online business. In this episode, I'm recording live from Shopify HQ in New York City after attending the Merchant Mastery event with my co-host Toni. We cover a wide range of topics including why unpolished UGC content is outperforming produced ads, how to build a brand story that ties all your marketing together, and why generic products are slowly dying.
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640: I Just Spoke at Shopify HQ. Here's What's Actually Working in Ecommerce Right Now
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