EPISODE · Jul 16, 2026 · 46 MIN
647: How To Make $2M Selling Creativity In a Box With Miroki Tong
from The My Wife Quit Her Job Podcast With Steve Chou · host Steve Chou
Miroki Tong turned a deck of creative writing prompt cards into a $1M+ Kickstarter and still runs Meta ads at 4-5x ROAS. Here's the exact playbook for launching a niche product without an audience. The post 647: How To Make $2M Selling Creativity In a Box With Miroki Tong appeared first on MyWifeQuitHerJob.com.
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What this episode covers
In this episode, I sit down with Miroki Tong, co-founder and CEO of StoryEngineDeck.com, where she sells a product most people can't describe until they hold it in their hands. Miroki walks through how she and her co-founder turned a set of creative writing prompt cards into a million dollar Kickstarter campaign, and how they still run Meta ads at a 4-5x ROAS while refusing to use AI for anything creative. If you've ever worried your product is too weird, too niche, or too hard to explain to sell online, this one is for you. Enjoy the episode!
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647: How To Make $2M Selling Creativity In a Box With Miroki Tong
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