647: Leverage the Lighthouse Strategy to Attract High-Profile Clients | Dennis Yu

Ready to explore and build groundbreaking digital marketing strategies?In this episode of the Conquer Local Podcast, Jeff Tomlin welcomes Dennis Yu, a digital marketing expert and pioneer in search engine technology. With a background in search engine engineering and advertising, Dennis has managed over a billion dollars in ad spend for enterprise clients like Nike and Red Bull. He is known for developing the "6 Phase Dollar a Day Program," a streamlined approach to digital marketing strategies. Dennis shares insights on customer acquisition costs, the importance of high customer lifetime value, and the power of the lighthouse strategy for agency growth. He also discusses the $1-a-day strategy for testing and scaling digital marketing campaigns. Tune in to gain practical strategies and tips from Dennis' extensive experience in the digital marketing space! Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.