#647 Modern Email Marketing That Won’t Make You Feel Sick w/ Rob & Kennedy, Founders of Email Marketing Heroes

In this episode we're joined by professional hypnotist (Rob) and mind-reader (Kennedy), who are collectively known as the Email Marketing Heroes.  Rob and Kennedy join us to discuss how they leverage their expertise in hypnosis, mind-reading, and entertainment to forge successful careers in email marketing. In this episode, we discuss:How Rob & Kennedy found their way into the world of email marketing via show businessWhat is ethical persuasion? What is the advantage of copywriting over other formats such as video and audio?Grubby email marketing techniques to avoidWhat's more important than the subject line when with respect to email open rates?Techniques to help reduce the friction of writing frequentlyHow to utilise the S L O frameworkReferenced on this episode:Dean Jackson's 'Super Signature': https://fortheinterested.com/how-a-super-signature-can-make-your-emails-more-powerful/The Email Marketing Show: https://www.emailmarketingheroes.com/podcast/ The League - Email Marketing Membership: https://get.emailmarketingheroes.com/league *Exclusive Listener Download*: 12 Creative Ways to Get More Clicks with the Next Email You Send: https://emailmarketingheroes.com/imp  CONNECT WITH THE EMAIL MARKETING HEROES:https://emailmarketingheroes.com/  CONNECT WITH SCOTT:[email protected]://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to [email protected]  Hosted on Acast. See acast.com/privacy for more information.