648: Most Sellers Launch Their Products Wrong (Here's the Better Way)

In this episode, Toni and I get into why so many people launch an e-commerce product completely backwards, building the whole thing first and then going "okay, now where are the customers?" We talk about how brutal Meta ad costs have gotten and share this inspiring story of someone who did a seven-figure launch without spending a dime on ads, just by building a community for a year before she ever mentioned her product. Enjoy the episode!