#65 De rol van marketeers verandert sneller dan ooit

from Marketing Inside · host Robert Hoekstra

In deze aflevering van Marketing Inside bespreken Remco en Robert hoe AI steeds dieper doordringt in het dagelijkse werk van marketeers. Adobe introduceert AI assistenten voor onder andere Premiere Pro, Photoshop, Illustrator en InDesign, Pinterest zet AI in voor slimmer adverteren en shoppen, en Shopify laat met Campaign Autopilot zien hoe complete marketingcampagnes automatisch kunnen worden opgezet en geoptimaliseerd. Ook komt Google aan bod, waar AI Overviews content van bedrijven gebruiken, maar soms juist concurrenten aanbevelen. In de deepdive bespreken Remco en Robert welke SEO taken je veilig kunt automatiseren met AI, en waar menselijke expertise onmisbaar blijft.

Episode metadata supplied by the publisher feed · Published Jun 26, 2026

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#65 De rol van marketeers verandert sneller dan ooit

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