65. How to Sell to Nigerians Abroad – Nenji Emmanuel

In this episode, we dive into the strategies and lessons learned from our experience working with African grocery brands across the US, UK, and Canada. Joined by Automation expert Nenji Emmanuel, we explore the unique nuances of selling to Nigerians in the diaspora, from understanding their preferences to creating impactful campaigns that resonate. Tune in for actionable insights and a lively discussion on building trust, loyalty, and sales in this vibrant market!