65. Missy Scherber | Legacy vs Lifestyle Business

In Episode 65 of The Six Figure Exit, Carson and Gavin sit down with Missy Scherber, co-owner and operator of T. Scherber, to talk about what it really takes to build a respected construction brand in today’s world. Missy shares her journey from the nonprofit world into the excavation and demolition industry, how she and her husband Trevor helped grow T. Scherber into a nationally recognized company, and why branding, leadership, customer experience, and culture matter more now than ever in the trades. The conversation dives into the realities of scaling a business, balancing family and entrepreneurship, the future of construction, social media’s role in building trust, and how the next generation of contractors can separate themselves in a crowded market.