65 | Segmentation Secrets: Tailoring Your Nonprofit's Message for Impact

Today, we're diving into the tech and automation side of email marketing, and there was so much to unpack, you'll need to check back next week for part 2! This episode was inspired by a voice memo we received from Jo, the Executive Director of Make.Do., a creative organization in Arkansas. If you're new to email marketing or still getting the hang of managing your donor list, this is the episode for you as I break down key email marketing terminology, why segmenting your list is so important and the impact it can have on your org. 🔗 Resources mentioned in this episode 👀 WATCH - Part 1 - Why paying attention to some* metrics in your email can be powerful 👀 WATCH - Part 2 - My tagging secrets 👀 WATCH - Part 3 - How you can apply it to your org 🏷️ ➜ My Email Tag - Naming Conventions + Strategy Template - DOWNLOAD NOW ☕️ Find me on social media Instagram LinkedIn ⚙️ My favorite tech tools ConvertKit (PS. nonprofits get 20% off!) Running a nonprofit is not easy, but what if you had a community of people to support you? Enrollment for 🌱SproutED, the only community for small shop Executive Directors to grow — together. Enroll today: https://www.smallshopstrategies.com/joinsprouted