65. Why Margins Are Linked To Marketing With Russ Stephens

In episode 65 of the Professional Builders Secrets podcast, we’re joined by Co-founder of the Association of Professional Builders Russ Stephens. Throughout this episode, Russ dives into the most effective strategies when it comes to marketing and how successful marketing practices have a direct impact on increasing net margins. INSIDE EPISODE 65 YOU WILL DISCOVER How much builders should be spending on marketing The biggest blind spots most builders miss when marketing A step-by-step guide to scaling The business model that is helping builders thrive in today’s industry The key resources builders need to help them ramp up their business And much, much more. Listen to the full episode to uncover how the professional builders that are investing a larger percentage of their revenue into marketing are enjoying bigger profits due to the law of supply and demand. ABOUT RUSS STEPHENS Co-founder of the Association of Professional Builders, Russ is a data analysis expert who has introduced data-driven decision making to the residential construction industry. Russ is also a proud member of the Forbes Business Development Council. Connect with Russ: linkedin.com/in/russstephens TIMELINE 3:33 Supply and demand ratio in marketing 7:48 How to ramp up your marketing 14:07 Should every building company scale? 25:46 A business model set up for success 32:11 The key resources builders need LINKS, RESOURCES & MORE Professional Builders Secrets Book: associationofprofessionalbuilders.com/professionalsecretsbook APB Website: associationofprofessionalbuilders.com APB on Instagram: instagram.com/apbbuilders/ APB on Facebook: facebook.com/associationofprofessionalbuilders APB on YouTube: youtube.com/c/associationofprofessionalbuilders Join the Professional Builders Secrets Facebook group for builders & connect with professional builders world-wide: facebook.com/groups/builderssecrets