650: How To Build An AI Content System That Sounds Like You, Not A Robot

In this episode, Toni and I are just talking through something we've been putting off for a while, which is finally reworking our content course over at profitableaudience.com. We get into why blogging doesn't really work the way it used to, what's happening with AI and shopping right now, and this whole process we've been using to get AI to actually sound like us instead of some generic version of a person. It's a pretty honest conversation about what we're keeping, what we're cutting, and why showing up consistently still matters more than anything else we teach.