653: This Checkout Trick Can Increase Sales 91% Overnight. Should You Use It?

In this episode, we're talking about the payment option a huge chunk of your shoppers might be waiting for before they'll even check out. We get into why it's not just for budget shoppers, some of the surprising numbers behind it, and whether the upside for sellers is worth the tradeoffs. We also swap a few checkout tweaks we've tested ourselves that made a real difference. Enjoy the episode!