#66 Big Weekend & Copywriting

🎉 Birthday Weekend + Showing Up Anyway Turning 50 → full weekend celebration with family and friends Reality check: not 21 anymore 😄 Lesson: Even when you don’t feel like it, you show up and do the work 🔧 Advanced Glue Pull Class @ Anson Coming up soon (limited spots remaining) Focus areas: Lateral tension techniques Reshaping sharp/deep dents Body line repairs Cold glue speed + finishing Format: Hands-on + demo-based learning Bonus: $100 Anson gift card + lunch included Link: https://www.dentrepairnow.com/advanced-glue-pull 🧠 Why Headlines Matter (A LOT) Up to 80% of ad success = headline/hook Same applies to: YouTube videos Social media content Google Ads 👉 If your hook fails… nothing else matters 📘 Copywriting Resource Advertising Headlines That Will Make You Rich – David Garfinkel Breakdown: Proven headline formulas Fill-in-the-blank style adaptation Real-world application for local businesses 🔗 https://a.co/d/0dz3Ml51 🧩 The Power of Words “Only $4.99” vs “Costs $4.99” “Investment” vs “Price” Small wording changes = big perception shifts 👉 Every word in your copy matters 🎯 Speak to ONE Person Instead of: “Pittsburgh, we fix hail damage” Say: “Were you hit by the hailstorm in Ross Township?” Talk directly to the individual Enter the conversation already happening in their head 🌩 Real-World Example: Hail Marketing Shops overwhelmed → not taking estimates Opportunity = positioning + messaging Example angle: “Immediate hail repair openings” “We know local shops are booked—we can help now” 👉 Timing + wording = conversions 💬 Conversational Copy Wins Write like you talk Drop the formal tone Be human, not corporate Example: ❌ “Dear Sir or Madam…” ✅ “Hey, it’s Gene—the dent guy…” 🧠 The “Caveman Brain” Rule Your marketing should be instantly clear: “Ugg… dent broken. They fix dent. Call.” No confusion No overload No friction 📄 Landing Page Tip (Huge One) Best-performing pages: Match the exact wording of the ad Example: Ad: “Dent Repair Canonsburg” Page headline: “Dent Repair Canonsburg” 👉 Consistency = higher conversions ✏️ Keep It Simple (Crayon Simple) Short sentences Bullet points over paragraphs Easy to scan Easy to understand 🎥 Be Yourself on Camera Authenticity builds connection People don’t just buy services—they buy you Real example: Customer came in after watching a non-PDR “life” video Connection → trust → sale 🔥 Final Challenge Test your headlines Test your hooks Test your wording 👉 Then test again 💬 Call to Action What’s your best-performing headline or hook? Drop it in the comments or message Gene directly