66 Continuous Improvement in Marketing and in the Office, with Neil Jorgensen.

Send us Fan MailKeywordsPeople, Gemba, discipline, continuous improvement, journey, marketing, point, measures, measurement, sales, structure, office, understand, bit, organisations, approach, helping, focus, salesperson.IntroductionWelcome to Episode 66 of the enterprise excellence Podcast. I'm so pleased to have you with me here today, Mr Neal Jorgensen. We're doing this interview in person. Neil has a big background in marketing, chairing ADMA in Queensland, continuous improvement, innovation and marketing, and then on into continuous improvement within many organisations, helping them achieve an improvement journey both culturally and systematically.  Today, we're focusing on bringing continuous improvement into the office, which is a topic we haven't covered too much. Neil, thanks for joining us today. We are proudly sponsored by S A Partners, a world-leading business transformation consultancy. FREE DownloadMany organisations are now looking to implement agile or lean in the office environment. This can be challenging. If this is you, go to enterpriseexcellencepodcast.com/downloads to get hold of an agile implementation approach that Neil has kindly provided. Please like, subscribe and share this podcast to help others gain insights and create a better future. Two Minute TipProbably the most important thing that I've learned, and, you know, I haven't worked in a scenario where the focus has been so completely on continuous improvement and getting it in there. We've always had to embed that type of approach whilst doing our other normal work.  So I think the big tip is to really get in and understand what are the challenges and drivers, the positive and negative consequences for people doing their jobs in the areas you're focusing on? Wow. So you know, is there a risk of embarrassment? Where are the real pain points for them about doing their job? And, with that is looking at what their interaction is with their internal stakeholders or internal customers. Do they understand what their internal customers really want from them? And are they trying their hardest to deliver that? And a lot of that really, you know, involves focusing specifically on what those people do as part of their job. And before you even go about improving it, you have to really have, you know, some aspect of understanding with them about what their job actually is. Yeah, that's neat. So in a way, you're saying, mate, really hone in on that Gemba piece. You might know those discipline areas you want to bring in or that you've got your kit bag to bring in. But go to Gemba. Understand and then go back to the kit bag for what do we need to become more disciplined with to help them help themselves then? Yeah, that's right, and in leadership above.Thanks again for your knowledge and time Neil, thanks for helping us create a better future. Bye for now. LinksBrad is proud to support many Australian businesses. You can find him on LinkedIn here. If you'd like to speak to him about how he can help your business, call him on 0402 448 445 or email [email protected]. You can find Neil Jorgensen on LinkedIn. What next?Watch our 2 min tip: Common Goal with Rugby and subscribe to our YouTube channel.Listen to the Enterprise Excellence Podcast, #60 How to create a system of willing and able problem solvers with Mike Hoseus.To learn more about what we do, visit https://eexg.com.au/Thanks for your time, and thanks for helping to create a better future.