#66 Google Ads verandert, AI groeit door en Videoland pakt sportrechten

from Marketing Inside · host Robert Hoekstra

In deze aflevering van Marketing Inside bespreken Erwin en Kevin een bomvolle nieuwsweek. Google Ads past vanaf 17 augustus de slimme biedstrategieën voor Target CPA en Target ROAS aan, wat grote impact kan hebben op campagnes. Ook komt de overname van Viaplay Nederland door DPG Media voorbij, waardoor Formule 1, Premier League en darts mogelijk naar Videoland verhuizen. Verder gaat het over LinkedIn Brand Kit, Reddit split testing, Meta’s AI plannen, WhatsApp gebruikersnamen, nieuwe SEO en GEO ontwikkelingen, Bing AI rapportages en opvallende AI updates van onder andere Claude, Google en ChatGPT.

Episode metadata supplied by the publisher feed · Published Jul 3, 2026

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#66 Google Ads verandert, AI groeit door en Videoland pakt sportrechten

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