EPISODE · Jul 31, 2026 · 33 MIN
#66 広告業界の専門用語
from みんなのPR秘密結社 · host 尾上 玲円奈 / 近山 知史
久々に宿題を持ち寄ったふたりです ★ここで語られる専門用語はあくまでふたりの解釈ですのであしからず ★他に気になる用語はDMで！（ほんとに待ってます😅） ★近山は珍しい言葉より奥深いワードを集めてみた ★「ベネフィット」は利益・恩恵・効用にとどまらない ★時代の進化に伴ってベネフィットは自分と社会の繋がりを示すワードへ進化している ★「コアアイデア/ビッグアイデア」はIMCと共に頻出ワードとなった ★コアアイデアとPRは本質的に相性がいいし、縛り合わない関係とも言える ★Vegaでは対比的に「スモールボイス」という発想を大事にしている ★「インサイト」は人によって定義が違いすぎる ★多様性が進んだいまインサイト受難時代かもしれない説 ★「尺」にかける想いを話す近山は元CMプラナー ★広告業界人は常に「尺」を意識してコンテンツを作っている ★本田宗一郎さんも書籍の中で最も重要な軸は「時間」とおっしゃっている
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#66 広告業界の専門用語
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This episode was published on July 31, 2026.
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