66. Inside the Business of Storytelling (Susan Payton)

In this episode of the Ideas on Stage podcast we spoke with Susan Payton. Susan is a story strategist, copywriter, messaging geek, coach, consultant and author of The Business of Stories. Released in March 2022, Susan’s book quickly became a UK and US #1 bestseller on Amazon in several business categories, including Marketing and Sales – knocking Dragon’s Den & Diary of a CEO star Stephen Bartlett off the top spot! It also got to #1 on Amazon again when the audiobook version was released and was a finalist in the Business Book Awards 2023.In this episode we talked about all things business storytelling. What You'll Learn:- The power of storytelling and why it's essential for business success- Why your personal story is more inspiring than you might think- The importance of clear language over fancy words - How to overcome the fear of sharing your voice and telling your story- Why every story you tell needs a clear call to action to be effectiveIn This Episode:00:00 - Introduction01:14 - The Storytelling Edge15:39 - Your Story is More Inspiring Than You Think41:19 - Fancy Words 44:26 - The Story That Defines Your Life47:27 - Fear of Sharing Your Voice50:50 - Your Story Needs a Call to Action55:15 - Articulating your value We hope you enjoy it! ———————Links: - Susan’s website: https://thebusinessofstories.com/ - LinkedIn: https://www.linkedin.com/in/susanpaytonuk/ - Facebook: https://www.facebook.com/SusanPaytonUK Recommended books: - The Business of Stories by Susan Payton - Building a SoryBrand by Donald Miller - Soundtracks by Jon Acuff - Superfans by Pat Flynn ———————IDEAS ON STAGE RESOURCES Want to inspire your audience, increase your influence, and make a bigger impact? - Read ‘Confident Presenter’ (https://www.ideasonstage.com/resources/confident-presenter-book/) and ‘Business Presentation Revolution’ (https://www.ideasonstage.com/business-presentation-revolution/book/)- To make the most of the books, take the Confident Presenter Scorecard to assess you presentation skills in less than 3 minutes, for free: https://ideasonstage.com/score  - Attend the next Ideas on Stage web class: https://www.ideasonstage.com/uk/masterclass   #IdeasOnStagePodcast #Storytelling #StorytellingForBusiness #TheBusinessOfStories